John's Blog

While there's a lot of buzz about the mortgage industry right now, you may be surprised to know the vast majority of people can still get a great home loan with a great rate. It's true the problems in the sub-prime market "loans for those with poor credit" have led to a tightening of guidelines f...

Oh, for the days of extremely low interest rates. Mortgage interest rates plummeted during the early years of the decade. In fact, from 2003 to 2005, interest rates were at an all-time low. It was the perfect time to take out an adjustable rate mortgage (ARM). This adjustable rate mortgage made i...

Studies show it takes 7 to 12 impressions before people act on their intentions. How can you stay not top-of-mind? How do you effectively keep marketing to the same prospects without becoming a pest? Part of the answer is to create & send newsletters that are content-driven. Nobody likes being so...

Are you making sales monthly from people who surf your website? Everybody has a website, and you may occasionally get some leads, but are you are letting your most effective tool evaporate before your eyes? Studies by the National Association of Realtors® prove as high as 77% of home buyers surf ...

With demand dropping in the real estate market, now is the perfect time to get a great deal on a home, especially if you are considering stepping up into a bigger, more luxurious home.When the market is soft, it is tempting to jump into the market, hoping for a great deal. And there are some grea...

How Do You Help Your Older Neighbors?I live in the neighborhood that my wife grew up in....It's strange, she gew up here and everybody knows her...Her great-grandfather actually built the subdivision back in the 50's and her mother still lives in the home my wife was born in..One of the great thi...

How to get Clients Bragging Do your clients brag about you to others? Is your phone ringing off the hook with prospects or have referrals dried up like a river bed in summer heat?Of course you want more referrals. And you know referrals only come from your clients evangelizing, but how do you mak...

Establishing Referrals Let's face it, we have become "old hands" at real estate transactions. Even the best mortgage consultant and real estate agent have seen property change hands so many times that we become a little blasé about the process.But our clients are rarely blasé. When they close on ...

How to Predict Referrals Do you have more business than you can handle? Are you being constantly chased by new clients? In Michael Gerber's bestseller, "The E-Myth," he says your goal is to grow your business in a predictable manner. Of course this is easier said, than done.But what would it be w...