RECENT BLOG POSTS
If you’ve ever been a child, you know that making a mess is far easier than cleaning one up. Which is to say, we’ve all been guilty – at one time or another- of putting off the thankless task of cleaning up after ourselves. Cleaning, however, often exposes things previously hidden by clutter a...
12/16/2011
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Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the form of applications, or apps. Apps provide extra func...
11/11/2011
Pretend your Facebook fan page is your house. Now how inviting a home would it be if you didn’t have furniture, appliances, heat, plumbing, etc.? The answer is not very. It may look nice enough from the outside but you certainly wouldn’t have many guests if, for example, they were expected to br...
10/26/2011
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make...
10/04/2011
If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t cook, we’re talking eggs and butter, sugar or salt. The essential...
09/12/2011
Whether you’re managing the Chicago Cubs or your local Radio Shack, you’re going to need some organizational skills. Organization is the key to reducing the stress – and amount of work – necessary to manage whatever it is you’re overseeing. And that goes for your social-media accounts too. It’s ...
09/03/2011
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some i...
08/24/2011
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present you...
08/17/2011
Chances are the first time you heard the Apple commercial proclaim “there’s an app for that,” you were relieved but wondering what an app was to begin with. Well, app is short for application. And, in this case, application is just another word for tool. Which means, apps are tools that perform ...
08/10/2011
If reality television taught us that people would do just about anything to appear on TV, YouTube taught us that deep down everyone really wants to direct. Which is to say, the popular video-sharing website has given anyone with a webcam the ability to create, produce, direct, and distribute the...
08/03/2011