Real Estate By The Book
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.
ARCHIVED BLOG POSTS
2010
I had the honor of being part of the panel at the Dallas RainCamp event this last week. A question was asked that I thought would be valuable to share with everyone on ActiveRain. The question was, "How do you come up with content for your website and blog?". What a wonderful question ActiveBrad,...
02/19/2010
2
Comments
Did you know that programs like Adobe Acrobat and Nitro PDF are capable of doing TWO types of signatures? Most people know about the electronic signature (which is the best way to digitally sign a document outside of a service like DocuSign or DotLoop) but there is another method I like just as m...
02/15/2010
It's important to keep your clients in the loop. Our sellers want, no, they need to know what's happening with their listing. Buyers and sellers both want frequent updates after a contract has been accepted. Strong communication is vital to the success of your business and if you are not providin...
02/14/2010
6
Comments
Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can't read with your head bowed which means you can't learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conve...
02/13/2010
11
Comments
It's interesting to see how many people weigh in on the debate to force registration on your website's IDX home search. You hear one side cry out to set the Internet free while the other side argues the importance of capturing more of your hard-earned website traffic as leads. I have my own opini...
02/12/2010
Do you ever find yourself sending the same email over and over again? Are you one of those people that keep a document with a bunch of pre-written emails so you can quickly copy and paste them into your emails? Then here's a quick tip to make your life even easier.Ditch the doc and use your email...
02/12/2010
80
Comments
What percentage of bad leads do you get from your website? Bad phone number? Bad email address? Or maybe something more creative like Mickey Mouse or some vulgar name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely....
02/12/2010
What percentage of bad leads do you get from your website's home search IDX? Bad phone number, bad email address or creative (and sometimes vulgar) name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely... or just fal...
02/11/2010
