ARCHIVED BLOG POSTS
2008
Recently I stumbled upon a group of user reviews for Redfin.com. What was most interesting about the reviews was not the opinions expressed of Redfin, but of traditional real estate agents. Here are a few of the choice comments:"For me a real estate agent is like one of those disposable plastic r...
02/28/2008
And we wonder why we have a public perception problem?I came across a 2008 National Association of Realtors TV ad today and felt a little dirty after watching it. To say it did more damage than good is an understatement.Consumers are not stupid. In fact they are quite smart. They can understand a...
02/28/2008
86
Comments
Broker/owner, your name, your brand on the sign. It's your name that appears on my commission check. This is your office, those are your employees and I totally get that. But what I sense you don't get is that all of that is made possible by me - the agent. I am the talent. I am the one you recru...
02/22/2008
30
Comments
This post is not about politics. It is about marketing. It is about marketing that is good enough to win the office of President of the United States of America. Good marketing is always about us. It is not about you. To win the trust and eventually the business of your clients you also need go...
02/03/2008
