Jose's Blog

I had a sit down with someone a couple of weeks ago to review my business plan for 2009. Now I should tell you that I am not much of an expert when it comes to business plans. But after 10 years in the business, I figure it was time to write one. This person is very knowledgeable and I have the h...

It is clear that foreclosures are leading the way and setting prcing bottoms. But with foreclosures continuing to pile up, does not mean that future foreclosures will reset a new bottom? I think that we are in for an interesting time and in 2009. I am curious to see what the government will do to...

Failure is a very strong word. But yes, I am making a commitment to fail and hope that you commit to failing also. Don't get me wrong, I am not saying that we need to fail in everything we do, or for the year as a whole. I am referring to making a commitment to try something new, knowing that I w...

60 minutes got some people talking about our local market. I did not see the piece on Sunday, but by Monday morning had heard from a couple of my clients. This will not do anything to get buyers off the fence. I thought this coming season would be great again, now if these type of news continue, ...

It is tough trying to sell Sarasota Real Estate these days. It is a buyers market and from all the news it will continue to decline. But if you have a home to sell, what is the best approach in this market? How do you get your home to stand out from the rest? What pricing structure should you use...

Aggggghhhh!! Yes, almost 10 years I have been in real estate and I am now realizing that I have been doing it all wrong. What have I been doing wrong? Focusing on the Buyer and Internet side of the business. Both very time consuming and with much heartache. Dont get me wrong, I have done pretty w...

I love the internet and I think that it has changed real estate forever. It is the only place where an agent like me can compete with a large brokerage for business. Those that are focused on their internet business I think are better positioned to take advantage of any market, and growth for the...

I have set a goal for 2009, and that is to hit the $10 Million mark in sales. I have been mentally out of the market for the last year and a half. I went through a personal short sale on a couple of our properties and believed what I was hearing in the news about the bad market. All this lead to ...

Sarasota Foreclosures have gotten a lot of press lately. It has been reported that one out of 10 homeowners right now are upside down on their mortgages and Florida is leading the way. The questions that everyone wants an answer to is when is it going to stop. Here are my two cents on this subjec...

  About 5 years ago I put together a website that was ranked on the first page of most search engines, at least the ones that mattered. I had so many leads coming in, that I only responded when people contacted me. The market was so good back then that you could be very selective with whom you tr...