John March's Real Estate Blog

"Money will buy a pretty good dog, but it won't buy the wag of his tail." (Source: Good Stuff, Progressive Business Publications, 370 technology Drive, Malvern PA 19355)OR "Is your web site tail wagging the dog?"People who find your site visit for a particular reason. They have to know what they...

"Those who plant with tears will gather fruit with songs of joy." (Psalm 126 verse 5)The market is not what we'd like it to be. Many of us cut back and some of us STOP marketing altogether. Yes, it's painful to have to spend the money--that's the cause of the "tears." But, studies have shown that...

"In the early 1940s, Ted Bates & Company carried out extensive market research on successful advertising campaigns. In particular they identified two desirable attributes: the penetration and the usage pull. The pattern they found among campaigns that produced a high usage pull was the basis for ...

============================================================= in·ter·lop·er (ĭn'tər-lō'pər) n. One that interferes with the affairs of others, often for selfish reasons; a meddler. =============================================================Has anyone been burned by the marketing interlopers who...

In yesterday's Wall Street Journal George Jones, CEO of Borders Books was interview.  Jones wil close half of the Company's Stores.I used to say, "there is no bookstore that I can walk past..." I love books. I love to read a couple at a time and I will from time to time, go to Barnes and Noble fo...

My very first encounter with marketing was a marketing research seminar in New York City. It was thrilling--both the city and the information I came away with. And, It was there that I learned a definition of marketing that made sense and has stuck with me. I hope you will find it helpful. (It wa...

May I recommend a book?It will help anyone in any kind of business to determine (a) what they really want to do when they grow up and why they want to do that. it is called "The On-Purpose Business: doing more of what you do best more profitably."by Kevin W. McCarthy This is a short book which he...