RECENT BLOG POSTS
Imagine being able to recruit more agents to your office through your Facebook page. Even better...what if that Facebook page could pre-qualify those agents for you? After a few months of testing with some of the top real estate teams in the country we have developed a proprietary Facebook recru...
01/07/2011
From REIC...THANK YOU to the agents who: 1. Were ethical and professional in 2010. 2. Embraced change in the markets and in your marketing. 3. Took advantage of new technology to stand-out and communicate. 4. Discovered the new persuasion techniques that are making the old scripts irrelevant. 5....
12/31/2010
  Most experts seem to agree that the two most important websites used for online lead generation in 2011 will be Google and Facebook. Sure, something else will come along and be the shiny new toy, until they are replaced you should probably use them to your full benefit. Many real estate agents...
12/30/2010
When the new year comes we all take some time to reflect and plan. I wonder if you've had to make adjustments this past year? I guarantee you it's going to happen again! What you'll read below is probably going to change at some point, but right now it's valuable information that can help you be...
12/20/2010
Agents always ask me how they can use their Facebook Business Page to get more listings (without wasting hours a day). Until recently, nobody knew the answer. Here are the 3 sure-fire ways to get more business using Facebook pages for real estate: 1. Feature your preferred vendors (example): You...
12/15/2010
REIC coaching client, Jeff Brand of Jeff Brand & Associates and RE/MAX DFW, released his first book "Quietly Extraordinary: Applying Lessons Learned for a Lifetime of Success" this week. (see the full press release below) The release of “Quietly Extraordinary” coincides with the launch of Jeff’s ...
12/10/2010
You may or may not be surprised to discover that the most important factor in hiring an agent (survey of over a 1,000 buyers and sellers by NAR) is the reputation of the agent. Typically a buyer or seller is going to verify your reputation in a couple of ways that are important for you to realiz...
12/07/2010
I was searching for a pest control company a few months back (not a fun experience). I wanted to verify the credibility of each company so I looked all 3 companies up on Facebook. Company 1 had no Facebook page. Company 2 had a Facebook page that was a little out of date, but some past customers...
11/03/2010
You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do). There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world. Top a...
11/01/2010
Facebook leads are worth less?!?!?!? "That's not what twitter tells me!" You may or may not have already accepted the fact that most of the time, the leads you work hours to capture via Facebook are worth less than the leads you get from classic lead generation. Almost all of the agents we coach...
10/18/2010
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