Vocable Brand

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Education & Training - Cannon Publishing Group
RECENT BLOG POSTS
What follows is a complete and un-edited e-mail from a consumer to me regarding the way that we approach the unrepresented seller (aka FSBO) - I thought this might be helpful in some way, and Glen allowed me to share it.  Try not to get defensive, instead, use this as a learning and growing oppor...
06/05/2008
Although it takes some specialized knowledge to work with clients who are investing in real estate, adding a few of these repeat buyers to your client base can increase and stabilize your income, especially during times of low interest rates and depressed property values.  Here, in summary, are s...
06/05/2008
Excerpt from RISMedia article Whether you are new to real estate, entering a new area or even a seasoned professional, you can still fall into the dreaded P-C-P (Prospecting-Closing-Prospecting) cycle. That cycle starts when business drops off for some reason. Naturally, you start prospecting. M...
06/04/2008
Current conventional western-culture wisdom (is western wisdom an oxymoron?) is that we should set goals and then dog away at them, keep a positive mental attitude and use affirmations and visioning until we get what we want.  Conversely, ancient wisdom (i.e. Buddhism and even the sayings of Jesu...
06/04/2008
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According to Daniel Pink, in his book A Whole New Mind, any job that can be automated, will be.  What about the real estate industry?  With sites like Zillow.com now attempting to webinize the industry, what will happen to traditional real estate agents and brokers? Along those lines, what are th...
05/28/2008
Year after year the National Association of Realtors annual survey lists reputation, honesty and trustworthiness as the top three selection criteria that sellers use to choose a real estate agent.  Here's a question for you - in your experience, how do sellers (and buyers for that matter) actuall...
05/06/2008
It's the only policy.  We have to be honest; we know that, but how easy is it, really?Sure, you have disclosure checklists and if there's a crack in foundation wall you don't hide it with a storage unit.  We all know that level of honesty (I hope.)But what about being honest as a person?  That's ...
05/05/2008
The market is definitely harder for the FSBO now, and that's good news, but the bad news is that the "Do-It-Yourself" mentality is still alive and well in the U.S.  We all suffer from it.  Sometimes it's a need to save money, hoping that the bottom-line will be higher if we eliminate the middle-p...
03/27/2008
There's an old show-biz saying that goes, 'There's no such thing as bad publicity.'That statement may be debatable, but certainly there is nothing bad about garnering a whole lot of good publicity, and a good publicity campaign sets you apart from your competitors. Right now, for real estate team...
03/27/2008
I'm currently working on an article about managing your client list, including both short-term and long-term prospects - specifically, what is the best database for real estate agents?I'm amazed at the number of choices out there!  I'd love to hear from you - what are you using, how is it going, ...
03/26/2008
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Joe Cooke

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Notes for real estate agents on building your business.