4:27AM, PST. The phone rings. "I just picked up the paper and you wouldn't believe what's hanging out of it," my mother excitedly states. "What?" I grunt. "I'm sorry to wake you, I thought I was going to get the machine." "You won't believe where the Globe put your logo in the paper, it's h
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04/30/2007
10. Poor Headline Writing There is a dichotomy on the blogosphere. Headlines that have you feeling like they are worth clicking on, and others overlooked. You clicked on this one. Why? Answer that question and you will stop making the mistake that has your articles being overlooked.- 7 Cruc
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04/18/2007
So the first week of official judging is here, finally. Jackie’s growth since we launched the blog just over 3 weeks ago has been staggering. Her stats below tell the story, but it is one specific announcement that we need to make that have us jumping for joy. Jackie has generated her first bon
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04/16/2007
Formatting issues will persist in your blog if you continue to copy and paste from Microsoft Word.Everyday we come across 'broken blogs'. The reason the blog 'broke' is always the same: Microsoft Word was used to compose an article and now the formatting is jacked up, and in some cases the form
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04/12/2007
Here are the results of our final week of not being judged, officially. I should have gotten these stats and training items out yesterday, but seems that Easter got in the way (read: In-Laws). Our next installment will be our first officially judged week, with the stats starting retroactive to
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04/10/2007
1. Advertisements Will Cheapen Your BlogNothing makes you look cheesier than having a bunch of ads next to your honest message. Especially ads that you really have no supreme control over. I can forgive some solid sponsorship that directly relates to the visitor's needs and interest. We showca
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04/10/2007
Everywhere I look, businesses are beginning to embrace a new strategy for connecting with customers: getting real. Fed by the blogging explosion, sales and marketing organizations are looking at how to drop their corporate masks of sameness and grow real relationships with people. This month’s c
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04/06/2007
Category Organization Will Give Your Real Estate Blog A Long And Successful Life.Throw down 50 cents and pick up your local daily.You are willing to invest in the pile of paper because you have an expectation of the value that it contains.The format for most major city newspapers is predictable:(
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04/05/2007
Here we are again, unjudged and unbridled, knowing that we are not officially being judged yet by the audience, nor the judges until April 9th. Yet, as I explained last week, we feel that it is important to begin documenting Jackie Colson-Miller's progress. Given that we are literally developing
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04/02/2007
A recent inquiry to the Real Estate Tomato lead to the discovery of Coldwell Banker's latest effort to provide their agents with competitive online tools. It seems that in an effort to appear relevant and current, Coldwell Banker has developed a templated blogging platform for their agents to p
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03/28/2007
