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The Real Estate Tomato is a destination for real estate news, emarketing, internet insight, services and products. Our mission is to provide Realtors with the news, knowledge, service and technology to make them more successful.



Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog. I can’t speak for her, but I can say that the article she just sent over gi...
Want to lose the interest of a new visitor to your blog?Ensure that it takes more than a few seconds for your blogsite to load.Not only will you lose their attention, but your site will give the impression that it is not user-friendly.Both are the kiss of death. The challenge is that many of the...
This article is the second in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients. The theme throughout these interviews is to learn how their blogging efforts have made huge differences in their real estate career. Today we meet "Uncle Jack". Jack Levine is ...
This is the first in a series of interviews we’ve conducted with some of our clients that have completely made-over their marketing strategies since the launch of their real estate blog. Our goal is to illustrate just how much the Internet has become a part of their client acquisition process now...
Our favorite “Tell-it-like-it-is” correspondent from the real estate blogosphere, Teresa Boardman, is back with her first Tomato contribution of 2008. Recently there has been some discussion as to what approach we should take when it comes to considering the search engines with a real estate blo...
A year and a half ago I wrote a blog article called the Starbucks Mistake.  The article was based on a Talk that I used to give regularly during the e-marketing seminars which I organized before I got into blogging. My blogging style, voice, format and content have noticeably developed since The...
A little knowledge is dangerous thing, as can be a lot of itThe Challenge:How to be found in Valley of Search and write Compelling Content that has you building relationships with your readers.This article is not about helping you be more compelling of an author, but rather an effort to keep you...
This past week’s Collaborative Article topic has been focused on the Future of the Real Estate Blog.  Inside the Tomato Forum, the gang hashed out 2 specific questions: 1. What do you see as the future of the real estate blog?2. What do you fear about the future of the real estate blog? Before w...
Just as the dot at the bottom of the exclamation point signals to the reader that there is an emphasis on the statement that it completes, what you choose to complete your blog articles with can drive home a message with more impact than you may realize. Once you have gained interest through a c...

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