Zurple Blog

As a real estate agent you encounter so many different people: some great and some – not so much. There are also a few clients who are downright mean. Or even toxic.Tell-tale signs of a toxic client: They take advantage of you.  They can’t make up their minds. They’re volatile They are rude to yo...

Fact: LinkedIn is underutilized by real estate agents. Facebook seems to be a platform of choice for real estate pros. I say LinkedIn deserves a second chance. You can become a LinkedIn influencer by being strategic about your activities focusing on the ones that build your influence.Here are 3 s...

By now you’ve heard about Meerkat and Periscope - wondrous apps that play up your spontaneity and sense of adventure (or help you become more spontaneous and adventurous). They are free live streaming apps that send real-time video directly to your audience. Meerkat and Periscope capitalize on pe...

Successful networking is about developing strong interpersonal skills, increasing your brand awareness and discovering hidden possibilities others have to offer. It can help you build your sphere of influence and create valuable connections for you to tap into. We all know well-developed in-perso...

It is a tongue-in-cheek advice but if you do have kids, you know what I am talking about. Your time becomes compressed and you don't have any luxury of wasting even a minute. With kids comes a laser focus and sense of urgency to get stuff done whenever you can. The ROI of sleep goes up immeasurab...

Being a real estate agent means you never know what surprises each day brings. To be prepared for almost anything, you want to have an emergency kit at the ready. There is a wide variety of opinions on what needs to be in this kit. Having combed through discussion boards and blog posts, here is m...

Focus on building relationships with your clients to grow your real estate business. You want to be the first agent a potential client thinks of and reaches out to. You can be that agent on top of minds of your clients by being authentic and consistent in your interactions before, during and afte...

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise –...

Are you a movie buff and a real estate pro? Perfect! This post is for you. Grab some popcorn and relax.Top 10 Movies About Real Estate: The Cocoanuts (1929) The Marx Brothers star in this turbulent roaring ‘20s comedy about four brothers who are desperately trying to sell off real estate to unsus...

Email marketing is not going anywhere. If you’ve seen the latest Inman report on the effective use of social media by real estate agents and brokers, email is leading the pack. The key is to get people to open your emails and take action – you want your email subscribers to become your clients.A ...