The process of moving leads through the sales pipeline is a journey we all know well, especially here at Buying Buddy. However, during the qualification stage of the process, you no doubt lose some leads due to an assortment of reasons. And, this is an area that we don’t always get a clear view o
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06/30/2017
Google first called for SSL everywhere on the web in 2014, since then, many Agents have taken action to make their websites secure. However, some had a startling wake-up call on February 1st this year, when they found their HTTPS website marked as non-secure. So what happened?The answer- Google b
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06/20/2017
It feels like we have been doing email forever at this point and we should have it all down. Although email marketing remains one of the most effective tools in the marketing tool belt, it is also one of the most mismanaged techniques used by Relators®.It's not that there isn’t a desire, but to m
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06/08/2017
Feeding your marketing and sales funnel is a never ending process. The more demanding we become as an industry and as consumers, the more dedicated effort it will take to fill the funnels with relevant leads. One of the more sophisticated strategies used in digital marketing is an SEO program. Th
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05/11/2017
One of the key trends in Real Estate marketing today is hyperlocal marketing or niche marketing. Many Realtors® know that having their boots on the ground in their communities have huge value, and they are using that specialty knowledge to win the battle with syndicates.It is easier to rank high
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04/27/2017
After years of stop-and-start, a recent failed takeover bid of IRES by REcolorado and an announcement that they will no longer share data, are you worried that these two will never find a way to “make it work”? Well, some new information suggests there might be a light at the end of the tunnel. M
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03/30/2017
The recent Inman article “Why Home Selling Will Never Be the Same,” got me thinking. In a world of instant everything, are we about to make the jump to instant home sales? Several newish companies are betting that we will, and investors are putting up loads of money for them to put money where t
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03/13/2017
Niche marketing has been a buzzword in Real Estate for quite a while now. However, it has recently taken a turn from buzzword/trend to a way of life for many Real Estate companies. For companies looking to beat syndicates, they have to go local- they have to go “niche”. Although niche marketing w
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03/06/2017
As I read the Inman Select Special Report on Syndication, I saw the respondents tell a story of a struggle between making the choice to participate on syndication websites or not and how the decision affects their business. However, in my daily experience, I hear an entirely different perspectiv
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01/31/2017
It’s a New Year, and a new you! That’s the mantra for many as we enter this time of new beginnings and renewal. The same goes for PrimeSource, a successful multifaceted Real Estate company in Orlando, FL. After taking a long hard look in the mirror at their old clunky CRM system, PrimeSource di
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01/16/2017
