Did You Know... The average American consumer is exposed to at least 5,950 advertising or promotional messages in a week, according to a study in the Texas A&M University digital library.I see loan officers grow frustrated with their marketing responses. With a lower response rate, overtime loan
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06/30/2007
With the recent rise in mortgage rates, it's unsurprising that refinancing activity has fallen off sharply; the Mortgage Bankers Association notes that applications for refinancing have fallen by 18% over the past four weeks. Refi activity has been quite important to the mortgage and housing mark
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06/28/2007
Many loan officers make the mistake of trying to stay involved with 25+ lenders simultaneously. Though shopping for as many options as possible is noble, in the end an "over-shopper" will invest too much time and energy in trying to place a loan. In addition, your lenders of choice often will rew
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06/27/2007
With as much uncertainty in the real estate market, you need to be the voice of confidence to your referral sources. Be the voice to your Realtors and builders to promote that buyers still have flexible financing options available. Loan officers who will leverage today's market conditions and com
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06/26/2007
Housing Starts slipped in May, falling 2.1% to land at 1.474 million (annualized) units started, with Western markets providing the greatest drag during the month. Unsurprisingly, single-family starts slumped by 3.4%, but initiation of construction for 5-plus-unit multi-family dwellings helped pr
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06/26/2007
Home mortgage rates finally stopped rising this week after spending weeks on an upward path, as the average 30-year fixed-rate mortgage (FRM) eased back by five basis points (.05%) to 6.81%, a week after hitting its highest average rate in nearly a year. Hybrid ARMs with five-year fixed periods s
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06/25/2007
Mixed use properties are properties that have a business-related use in addition to their residential use. Some examples might be a day care facility, beauty or barber shop, store, and so on. These properties are acceptable for financing under the following conditions: The property must have only
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06/23/2007
How are you Marketing for new clients? Knowing trends and average response rates is important when deciding where to invest your marketing dollars. This morning, I read the recently published 2006 Direct Marketing Association report that indicates response rates to current marketing mediums. Here
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06/22/2007
The rise in mortgage interest rates appears to have stopped for at least the time being. From Tuesday to Friday, key Treasury yields declined by nine basis points, so the worst is over for now. It's not uncommon to see a period of reassessment after such a runup has occurred, and perhaps that's w
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06/21/2007
This seems to be the question of the day. Top professionals interviewed state that on average, 54% of their business comes from their professional referral sources.Are YOU Positioned To Win?Marketing to past clients, and staying in front of your referral sources seem to be the keys to the kingdom
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06/21/2007
