Each time that you begin a new client relationship be sure and ask about their Realtor. Contact their Realtor and introduce yourself to their team. Consider also asking about the seller's agent and contact them as well. Delivering updates through out the process will gain you the credibility and
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05/31/2007
Referral business is the strongest compliment that you can receive as a loan officer. Referrals imply trust and confidence in your ability to service a client's needs. As a loan officer you must ask yourself where are you getting referrals from? Are you marketing for referrals?The National Associ
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05/31/2007
"The US Department of Labor Bureau of Labor Statistics released an employment report and the most recent statistics are not positive for mortgage originators. Up to 1,600 more people working in the mortgage origination field were without work..."- Originator TimesIn a slowing market, what are the
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05/30/2007
Everyday mortgage professionals come across clients that have experienced, or know someone who currently is experiencing an escrow shortage. Escrow shortages are very common and create financial hardships to homeowners. Often homeowners in newly developed neighborhoods experience escrow shortages
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05/29/2007
Recently, I read an article about two mortgage professionals who last year alone closed a combined $380,229,000 in loans. Jeff Lake and Jody Cooper. Impressive, right? Here's a question for you: How many hours do they have in a week's time?A: 168-Hours, just like you and I.When asked the #1 secre
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05/25/2007
Internet Leads. Direct Mail. Realtor and Builder Network. Open Houses. Email Campaigns.Radio Spots. Newspaper Adds. Joining Associations and Networking Groups. There are many ways that loan officers can drive their business. According to a recent statistic from Harvard Business School, 60-70% of
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05/24/2007
Are you looking for new ways to attract business? When looking at a mortgage transaction, most prospective clients are faced with the fear of being taken advantage of with fees, rates, etc. Referrals are one of the safest places to start when selecting who to go to for help. However, there is a p
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05/22/2007
Part of creating a brand is making your product memorable in the minds of your current and future clients. In the mortgage industry you are the product. What is an effective way to make yourself memorable? What can you develop to "sell" you when you are not around? Your business card.Business car
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05/21/2007
Did you know that the average consumer has a fear of being sold? Buyers are looking for a reason not to call you. But don't take it personally. Put yourself in the shoes of a homebuyer searching for a "dream house." You're paging though a real estate magazine you picked at the grocery store. Or p
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05/21/2007
Several years ago I had a BIG "AHA" moment, and I hope this helps you the same way it helped me. You see, for all my years in the business I was REACTIVE, and rarely proactive. I worked hard because I thought I had to. What I finally realized was that I was working backwards and it was causing ul
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05/18/2007
