Imagine that your MLS is like a firehose. Updates are continually pouring out: listings, sales, contracts, price changes. Some days, the feed is manageable, but on others you need a much bigger bucket.  It takes a lot of time and manpower to keep track of all the data that relate to your farm ar...
 Why Social Media Postcards, flyers and brochures work well and serve a purpose, but the advertising landscape is changing, and you won’t keep up with your peers if you don’t broaden your reach. Social media marketing expert Gary Vaynerchuk emphasized the importance of social media exposure durin...
You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for your audience’s attention. Your ad must stand out in a busy newsfeed.Because of their success in grab...
  Do you know how complicated it can be to run Facebook ads? For a simple print ad, all you need is a designer, and the publication takes care of the rest. But Facebook ads require so much more work.  Think about it. You need to: • Hire a designer• Build or buy an optimized lead page • Understand...
The average person checks Facebook 14 times every single day. 14 times! That makes Facebook a huge opportunity for agents to promote their brand and boost their business.Social media expert Gary Vaynerchuk reinforced this during his keynote speech at Inman Connect last August. He said, “If you’re...

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