HomeFinder.com's Blog

HomeFinder.com has officially launched the HomeFinder.com Agent Makeover Sweepstakes! All licensed real estate agents can enter to be one of five winners chosen at random to receive a business and style makeover during a two-night, all-inclusive trip to Chicago. HomeFinder.com Agent Makeover Swee...

One of our favorite parts about spring is the opportunity for a fresh start and to clean house, so to speak. As the spring selling season kicks into high gear, it is an excellent time to encourage your sellers to make a few low-maintenance home improvements to help speed up the selling process. W...

73% of HomeFinder.com homebuyers have told us that when shopping for a home, the neighborhood crime rate is the most important factor to consider. As part of our series on safety, we want to offer (1) some tips to keep you safe when you are showing your listings, and (2) some ideas to share with ...

As the spring real estate season kicks off, a successful sign of your recent marketing efforts is a well-attended open house. As important as it is to bring in a high volume of traffic and attract the right audience, it is equally as important to ensure the safety of your sellers, prospective buy...

At HomeFinder.com, we are always looking to provide brokers and agents with effective marketing solutions that are easy to implement and will yield the highest results. In the age of an evolving Internet marketing & social media landscape, it’s easy to get overwhelmed or simply miss a beneficial ...

HomeFinder.com recently sponsored a webinar called Pinterest for Real Estate. The session had a TON of great suggestions on how you can use this new social media tool in your real estate practice.  We wanted to share a few of those tips and let you know how you can start pinning your properties t...

I talk a lot about measuring your ROI on different marketing techniques and doing things to enhance your SEO. A great way to begin or add on to these is to measure your reach on Google through Google Analytics. Why should your focus be on Google when there are so many search engines? We’ve found ...

Recently, we wrote about the benefits of YouTube and why it’s important to have real estate video tours. Expanding on that idea, there is value in using video in your marketing materials as well. If you do your research, it’s possible to record your own video or get one made without breaking the...

We are excited to be exhibiting at the National Association of REALTORs (NAR) Expo in Anaheim November 11-14. NAR is where 18,000 of the Who’s Who of the real estate industry gather to participate in discussions, voice opinions and take part in shaping solutions. It will be our sixth time exhibit...

We have had a lot of focus lately on mastering Facebook and Twitter. One aspect of online marketing that sometimes gets overshadowed, but is just as important, is the power of a blog! While at one point it may have seemed that only the super tech-savvy agents were blogging, it has become somethin...