RECENT BLOG POSTS
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Becoming A Connector The best way you can become a connector and make lots of friends and acquaintances is by systematizing your relationship building. Your systems can take the place for any lack of gregariousness on your part. Top producers have systems for all aspects of their business, but t...
12/09/2011
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If you want to be very careful about where your ads are displayed, you can create a list of sites and your ads will only be displayed on these sites. However, it’s not advisable to do this because you’ll be missing out on a ton of perfectly good sites who could drive qualified prospects to you b...
12/07/2011
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Paying For Ad Exposures As with Facebook ads, Google Adsense ads offer you two ways of paying for your ads: paying per click or paying per 1000 impressions (or CPM). An impression is when your ad appears once on a user’s screen. Google allows you to bid on the amount you’re willing to pay for y...
12/07/2011
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Showing Emotion I have a saying: “When clients show their emotion, it shows their need. When real estate professionals show their emotion, it shows their greed.” When you negotiate, it should be done soberly and methodically. When you show your emotions, you’re only demonstrating your weakness...
12/06/2011
All real estate professionals eventually get faced with the impossible objection during a listing presentation. What do I mean by the impossible objection? It’s that single objection from the seller that leaves you completely stumped. You’ve racked your brain, trying to figure out a way of ove...
12/06/2011
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It’s a powerful thing when you can appeal to people on a subliminal level with your product through images and make a strong association between those images, your product and fond memories or desires you can co-relate to that product. Describe Your Ideal Buyer Living Within This Lifestyle As you...
12/02/2011
Most Real Estate Agents make it difficult for home sellers to find information on their websites. In-fact, many times home seller information is not even on agents' websites! This is a big mistake. All your listing information should be front and center on your homepage. Don't make the mistake o...
12/01/2011
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Linked-In is a great social media tool that a lot of Real Estate Agents do not take advantage of. The population of Linked-In is over 116 million users and people use this tool to network professionally, find jobs, post jobs etc. It acts as a great online resume and you can network with professio...
11/29/2011
The idea of sacrifice or living lean for a time doesn’t even occur to real estate agents until they’ve gone months without a sale and they’re forced to tighten their purse strings by an erratic income and waning savings. Above all, their focus is on helping themselves, not on helping others. So...
11/23/2011
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Scalability You may have been reluctant to hire or unable to retain a part-time assistant because your business volume flows and ebbs at different times of the year. In the spring and summer time you probably have plenty of steady business coming in, so there is lots of steady work available for...
11/22/2011