I have heard "Help! My Listing Stinks!" over and over again from agents who have stagnant listings. So many times they just don't know what to do. Price reductions haven't worked and neither have agent incentives. As a last resort they contact my company Fresh Perspectives Property Merchandisin
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12/21/2009
2009 has been a great year for Fresh Perspectives. As I was thinking about all we accomplished and planning for 2010 some of my favorite properties came to mind. I decided to begin a yearly tradition of writing Nashville Home Staging: A Year in Review to recap some of the the most memorable prop
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12/15/2009
While on a recent trip to Birmingham for Thanksgiving we decided to give my sister-in-law a room makeover - our own version of While You Were Out. They recently bought their first home (after years of being patient while she was in medical school and living on absolutely nothing) and hadn't done
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12/07/2009
Here we are back in the busy holiday season. It's December and our schedules are full of Christmas shopping, holiday parties, and preparing for guests to come or leaving to go see family. So why do we as an industry tend to "take off" the month of December? Some common excuses I hear: • Business
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12/05/2009
As an agent it's important to stay on top of the latest trends and tools to effectively stay on top of the game. But what is the use of great websites, utilizing social networking and having the latest and greatest smart phone to get the word out about your listings if they aren't appealing? You
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12/02/2009
After Fresh Perspectives stages a property we use popular Social Media sites to promote what we do. It is a great way to get the word out about the property for sale along with the added benefits it provides us of additional company exposure. Our goal as a company has always been to partner with
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08/20/2009
Fresh Perspectives was recently contacted by another stager, Liz Jenkins of A Fresh Space to help her with a vacant staging. Liz and I are friends. We have conducted seminars together and she has referred vacant projects to me. Liz specializes in organizing, redesign, and project management. She
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08/10/2009
I was recently contacted by Kirkland's(one of my favorite home furnishings store) to enter their designer contest. After submitting photos of my work, providing a design philosophy and tips for designing a small space I made it to the top 10! Votes are now being cast for
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08/03/2009
When I talk with agents about staging I get very similar feedback. Yes, they believe staging does work, yes they know it helps to sell a house faster, but..........How do I educate my seller? How do I find a good stager? What are the stats to prove staging works? How can we, as stagers, expect th
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07/09/2009
As a stager I am hired by home owners to get their home ready to put on the market. I am not there to pass judgment on their choice of décor, color, or any other aspect of the home that they love so dearly. My job is this: get buyers in the door to write offers. Many times I am greeted at the d
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06/15/2009
