Frederic's Blog: It's Personal!

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Mortgage and Lending - HomeBridge Financial Services - NMLS# 298562
A simple perspective on what being a Personal Mortgage Advisor in today's market. The mortgage industry has allowed itself to become largely commoditized and the need for the utmost professionalism has never been greater.
RECENT BLOG POSTS
When I did the math I could not believe it but numbers don't lie! Internet shoppers are worth way more to your business than non-internet shoppers. With 90% of homebuyers shopping online that data may not be relevant in your opinion but you would be wrong. Here is the deal, we don't place enough ...
11/22/2010
I hear that returning an e-mail within 15 minutes is good and I disagree! Online shoppers are moving so quickly that the window of opportunity to connect with them is extremely short. Most anonymous web shoppers are at their work desk when they are online (65% of daily traffic takes place between...
11/22/2010
  In 2010 trends have been staying right on track.  90% of buyers said they used the internet to shop for real estate. Think about this for a second: 9 out of 10! Buyers shop for 2 weeks prior to connecting with a REALTOR(r). 64% of buyers only interviewed one real estate agent and 20% only inter...
11/09/2010
  Too much of today’s’ online marketing strategies are random and outcome is too often based on “hope the consumer takes action on their own”.  We talk about driving traffic to our web spaces through SEO, Social Media, Blogging or pay per click… That’s all great but what then? A recent blog post ...
11/04/2010
It seems that the world keeps moving faster everyday and we all keep growing more impatient at the same time. We want "it" now, I mean right now! When I have to wait for more than 4s. for a web page to load it frustrates me. When I have to wait for a return call or leave a voice mail it frustrate...
10/26/2010
Homebuyers are vastly uneducated when it comes to choosing which REALTOR is best for them. Think about it, most people buy a home every seven years or so. It would not be fair to expect that people would know what question to ask to check whether and agent is right for them. Here is what I find m...
10/19/2010
Being able to be seen on ActiveRain goes beyond keyword and content. I think timing is critical. Most of us go onto AR on a consistent basis and may have a schedule we follow (more or less). Has anyone of you checked out and tested the time at which you post a blog and see what kind of activity i...
10/18/2010
Adam Bennett from DR Horton was recognized as the “Top Producer” of the year by the HBA of Metro Orlando last week. What? A home consultant sold over 100 homes for over $15M this past year? Did he not know about how tough it is to sell new homes in this market? I could not help myself and had to ...
10/18/2010
I make it a point to read blog posts a least 2-3 time a week in ActiveRain. I look for marketing ideas, thought leaders and trends. There are many that I start reading and stop after 2-3 sentences. I also will make it a point to comment and add input to a subject that resonates with me. Many comm...
10/15/2010
The platform offered by activerain opens a world of opportunities to share your stories, concerns and also find ideas to grow your business. While at RainCamp in Orlando I heard a lot about making sure we use keywords in the body of our blogs as well as in the title. Ben Kinney shared many best p...
10/14/2010
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Frederic Guitton

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