This is an important distinction to remember as so many people get obsessed about ranking first on the Index (home) page for the most competitive high traffic generic keyword. Because people increasingly search the web by using very specific keyword phrases and not just competitive, generic terms
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10/01/2009
I've noticed that a lot of people on ActiveRain use "linking text" in their blogs to empower their links to the full potential, but I've noticed quite a few that don't. Well here's how to use "linking text" and why you should do it. When writing a blog for your real estate website, don't just put
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09/29/2009
If we understand the importance of Internet visibility, we should also understand the importance of providing the search engines the material to satisfy homebuyer's queries. Long tail keyword optimization is vital to capture serious buyer's searches. In niche searches like "4 bedroom homes for sa
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09/15/2009
If you are not taking the intense impact that the Internet has had on real estate marketing seriously you may find yourself woefully behind the curve and shortly out of a job as a Realtor. There are now an unprecedented number of people making social connections and buying products online than ev
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09/03/2009
SEO is only hard if you make it hard and changing your attitude from “I’m not a computer programmer” to “I can do this” is really the first step. Okay…picking good keywords and structuring your site properly does require a degree of knowledge, but some of the most powerful SEO simply comes from c
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08/25/2009
My IDX technology company handles about 200 Internet buyer leads per day. One thing that never ceases to amaze me is that many Realtors still don't understand the importance of responding to an Internet lead immediately. People that search on the Internet are doing so because they want informatio
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08/19/2009
Competing with the real estate portals and aggregators and creating an individual identity can be exceptionally frustrating for any Realtor. Not many people think about how the aggregators make it increasingly frustrating for the consumer too because the search engines continually take homebuyers
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08/03/2009
The promise of surf, sun, and endless fun may be a big draw of Southern California, but there is so much more to lure the unsuspecting visitor into becoming a permanent resident! Take, for instance, the hubs of San Diego and Los Angeles. In these vibrant cities alone, the question is not what to
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07/27/2009
The many diversified regions of Southern California need no introduction, from the glamour and glitz of Hollywood to the coastal enclaves of Orange County and San Diego; and from the famous desert playground of Palm Springs to the forested mountain regions of Big Bear and Lake Arrowhead. It's a
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07/27/2009
Wondering where to go to discover that laid-back, uber-appealing Southern California way of life that seems to be portrayed at every turn these days? Well you need look no further than San Diego! With its fantastic sunny weather, miles of beautiful, sandy beaches, and major attractions (think S
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07/27/2009
