Bursting The Bubble: Digital Marketing That Actually Works For Real Estate

Most companies have no real issues directing traffic to their websites. When they call a seo agency, it’s usually for help attracting a certain type of traffic. This is particularly relevant in real estate, where agents look to promote their site to different demographics depending on the listing...

Marketing changes fast. Digital marketing moves even quicker. With first quarter of 2016 already in the books, this is a perfect time to think back to a few of the techniques industry experts predicted would shape online advertising this year. Rather than seeing how many words I can type without ...

On April 1st Google changed its official local SEO rankings guide to include “prominence”. The adjective joins “relevance” and “distance” as the three main things determining how a site performs in local search. Local rankings are different from general SEO rankings, which were also updated recen...

Passover starts on Saturday. While those that celebrate are probably stocking up on matza and getting ready for seders, everyone can to watch The Ten Commandments and Prince of Egypt when they’re on every channel this weekend. More so than any other Jewish holiday, Passover has plenty of worthwhi...

This post is about how Readychat, a real estate lead generation chat software forced me to change my mind about chat software and rethink engagement strategies for agent’s websites. For those unfamiliar, chat software are programs that engage website visitors with instant messenger-esq conversati...

Please don’t hate me. Some of my clients are not real estate agents. They’re nice people but they don’t sell houses.  Everybody I work with appreciates regular reporting and has an idea of what message or tone they’d like associated with their company. Traditionally people hire a digital marketin...

Yesterday Google revealed changes to its search guidelines. This is kind of a big deal. ‘Search guidelines’ is the company’s term for criteria to judge websites by and determine rankings in search results. Since around 90% of North American internet searches involve Google, these rules can have a...

Every real estate agent I’ve met wants more clients and more exposure or cache for their brand. In order for that to happen they obviously need to market or advertise. Typically a marketing initiative’s success is judged by how many leads it generates. While this is absolutely a good place to sta...

Every company has a website but not every business uses their site the same way. Real Estate agents primarily use their sites for publicity; to either build their own brand or raise awareness about specific properties they’re selling. This is different from ecommerce, which is mostly retail store...

A few days ago I made my first post on Active Rain talking about image optimization for real estate websites. Among other things, the article mentions schema markup. Since it went live I’ve been getting lots of responses (thanks by the way) that can be summarized as “this is great but what the he...