Diane Hartley's (dhartleyilhm) Blog

The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen. While you absolutely should practice how you present yourself to prospective clients to earn their listings, pu...

Can you believe Quarter Four is just a few weeks away?As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021. To help you do that, we spoke with luxury real estate marketing exper...

With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice. Fortunately, it’s easier than ever to grow your network and stay connected with your sphere...

Take the 30-day video challenge! Every day for the next 30 days, do one livestream a day on Facebook that provides great value to those who would view it. Remember, we want to show you off as their wise advisor. We know some of you may be camera shy, but just relax and be yourself. The more natur...

Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list? Most of the time, this involves what’s called a lead magnet, which entails offering your prospect...

Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market. While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting ...

While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development. We have seen an increased demand from accompl...

Recently, I've been asked the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice, and here's our take at The Institute for Luxury Home Marketing:  How do I improve my Marketing Strategy? How can I feel more prepared when I w...

Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is directly connected to real estate success.But too often, agents find themselves caught up in the details, like paperwor...

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale.But, even in a...