Diane Hartley's (dhartleyilhm) Blog

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Education & Training - The Institute for Luxury Home Marketing
RECENT BLOG POSTS
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction with you? Typically, one thinks of sending their client bottles of wine, ornate centerpieces, or tickets to a local e...
09/24/2021
Top producers in the luxury real estate industry tend to have one thing in common: a mentor.In fact, mentorship is one of the quickest ways to grow your luxury real estate career, and the luxury real estate industry is full of experienced professionals who are willing to take on a mentee.Besides ...
08/31/2021
You've spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, strengthening the relationships with existing clients is the best thing you can do to simplify your business and tap...
07/29/2021
With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. To add to that increase, ultra-low inventory is creating a booming seller’s market where competition is fierce.So what do...
06/25/2021
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into fo...
05/28/2021
To win the clients everyone wants, you need to do something different and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s never been easier to connect with them, thanks to social media and other online platforms. That means there’s more...
04/30/2021
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far and wide. And we're not just talking about a few cities over. We're talking about the whole world over. In facting, wo...
04/01/2021
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to deal with the “experience paradox” (needing experience to get experience), you have to grow a new client base, and you even...
02/25/2021
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean?   Whether you’re a new or experienced luxury real estate professional, you know time is your most valuable asset. The more time you can spend in the field networking, ...
01/29/2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the place a fresh coat of paint th...
12/24/2020
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DianeHartley

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