Diane Hartley's (dhartleyilhm) Blog

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Education & Training - The Institute for Luxury Home Marketing
RECENT BLOG POSTS
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into fo...
05/28/2021
To win the clients everyone wants, you need to do something different and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s never been easier to connect with them, thanks to social media and other online platforms. That means there’s more...
04/30/2021
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far and wide. And we're not just talking about a few cities over. We're talking about the whole world over. In facting, wo...
04/01/2021
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to deal with the “experience paradox” (needing experience to get experience), you have to grow a new client base, and you even...
02/25/2021
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean?   Whether you’re a new or experienced luxury real estate professional, you know time is your most valuable asset. The more time you can spend in the field networking, ...
01/29/2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the place a fresh coat of paint th...
12/24/2020
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen. While you absolutely should practice how you present yourself to prospective clients to earn their listings, pu...
11/19/2020
Can you believe Quarter Four is just a few weeks away?As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021. To help you do that, we spoke with luxury real estate marketing exper...
10/21/2020
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice. Fortunately, it’s easier than ever to grow your network and stay connected with your sphere...
09/15/2020
Take the 30-day video challenge! Every day for the next 30 days, do one livestream a day on Facebook that provides great value to those who would view it. Remember, we want to show you off as their wise advisor. We know some of you may be camera shy, but just relax and be yourself. The more natur...
08/18/2020
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DianeHartley

Training and designation for real estate agents
local_phone(214) 485-3000
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