Diane Hartley's (dhartleyilhm) Blog

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Education & Training - The Institute for Luxury Home Marketing
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to deal with the “experience paradox” (needing experience to get experience), you have to grow a new client base, and you even...
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean?   Whether you’re a new or experienced luxury real estate professional, you know time is your most valuable asset. The more time you can spend in the field networking, ...
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the place a fresh coat of paint th...
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen. While you absolutely should practice how you present yourself to prospective clients to earn their listings, pu...
Can you believe Quarter Four is just a few weeks away?As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021. To help you do that, we spoke with luxury real estate marketing exper...
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice. Fortunately, it’s easier than ever to grow your network and stay connected with your sphere...
Take the 30-day video challenge! Every day for the next 30 days, do one livestream a day on Facebook that provides great value to those who would view it. Remember, we want to show you off as their wise advisor. We know some of you may be camera shy, but just relax and be yourself. The more natur...
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list? Most of the time, this involves what’s called a lead magnet, which entails offering your prospect...
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market. While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting ...
While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development. We have seen an increased demand from accompl...

Diane Hartley

Training and designation for real estate agents
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