Education is the Key to Great Client Care I'm so excited because this week, I'm in beautiful Las Vegas. I'm staying at the incredible Cosmopolitan Hotel, which has the best views of the Bellagio fountains. (You'll see them going off behind me.) I'm here sharpening my skills and updating my knowl
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07/30/2021
The Wonder of Windows That's some fresh insulation! Today, I am on site at a new construction project and I want to talk about the power of windows. In this project, we took about 80% of the structure down to the foundation and we built up the walls to 10ft. Our goal was to get that panoramic wi
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07/26/2021
Six Pieces of Data to Wow Your Clients(and tell your market's story) Most real estate agents consider themselves "people" people and aren't as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guaran
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07/16/2021
4 Letters to Revolutionize Your Listing Lead Gen Strategy Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it's not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechani
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07/12/2021
Hot Trends in Renovation This week I am on-site at one of my properties. I've just finish a renovation here, and I have to share something very important: the building industry, home design industry, renovation/remodel industry—they're all changing! And it is dramatic. That's why I have schedule
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07/02/2021
Leave a Lasting Impression at Your Next Listing Presentation Picture it. Your potential seller's dining room. 7:32 pm. You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agent
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06/25/2021
Is it Time to Refresh Your Brand? Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company
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06/11/2021
A Shifting Market? Here’s What You Need to Do! The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new constructi
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06/04/2021
LYNNWOOD, WA - July 21, 2021Agents with listings already have a time advantage in a regular market. After all, a typical listing takes less than half the time of a buyer transaction. Now factor one of the most extreme inventory-short markets we have ever seen and all that goes along with it - mul
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06/03/2021
How Do YOU Spell Relief? B-R-A-N-D I hope some of you have enough "experience" to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled "relief" and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a pas
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06/03/2021
