Consistency - It's as Simple as One Thing! The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and the
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02/25/2022
My Favorite Mailing Campaigns I'm excited about today's Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I've received. Let's rewind maybe ten years, and it was the Victoria's Secret mailing campaign. They did such a p
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02/11/2022
Campaign Fundamentals and Ideas Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part
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02/09/2022
The Secret to Adding More Hours to Your Day Most people wish they had more time. There are very few successful agents who are able to check everything off their list at the end of the day. In fact, many agents will never reach the level of success they should because they are mired in a never-en
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01/28/2022
Your Business Pipeline There isn't a business out there without a pipeline. A business pipeline is basically the path a client takes from the start and getting to know you, through the transaction, and beyond the conclusion of business (sometimes for many years after). A successful pipeline has
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01/26/2022
5 Tips for Real Estate Business Planning Success Business planning is top of mind for most business leaders this time of year. Lofty goals, dedication and drive are commonplace, but what is going to get you to a new level of success is not looking forward, it is looking backward and analyzing wh
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01/14/2022
Keeping It Simple in 2022 Every year when the first of January rolls around, everyone comes up with this long list of things and goals they want to get done. But this year, I want you to start with one thing. Just one thing. Don't get distracted by the fog of resolutions and checklists of goals.
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01/11/2022
2022 Real Estate Predictions - Be Brave With Your Opinion! The last two years have had an unprecedented effect on the economy, on the way we interact socially, on the way we shop, on education, and of course, on the real estate market. More than ever, your clients need to hear your voice when it
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12/17/2021
The Real Estate Numbers You Should Track My favorite thing about numbers is that they do not lie. If I look at an agent's business, their numbers will give a very clear indication of what's really going on. Not only do these numbers define past success, they also predict your future. If you don'
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12/10/2021
Your Listing Checklist: Naming and Claiming What You Do In October, The Lones Group hosted our listing presentation class for real estate agents - Stop Losing Listings You Should Have Won. In that class, we offered 15 spots to those agents who wanted to revamp their listing presentation and be p
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12/08/2021
