Following-Up After the Open House Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don't have a strong feel
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05/03/2022
The Right Props for Open Houses in Today's Market Hi everyone and welcome to this week's Zebra Report - I am so excited to share with you again on the topic of doing Open Houses. I know - a lot of you are out there in super-fast housing markets and you are wondering, "Wait a second, why in the w
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04/22/2022
Open Houses Can Generate Seller Leads Some real estate agents are convinced that open houses are a complete waste of time. They make weekends unschedulable, everyone who shows up is represented already anyway, and open houses don't really sell the house. And let's not forget to address the real
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04/18/2022
My Stupid Open House Book and How It Made Me So Much Money! Imagine you are looking to buy a home and have stumbled across an open house sign in an area that you are interested in. If you have the time, you most probably will stop by to check it out. In fact, that is exactly what most buyers do:
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04/15/2022
Niche Marketing Done Right! It's Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 yea
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04/01/2022
Showcasing Your Niche Marketing Expertise at the Listing Presentation In today's highly competitive, crazy market, with low inventory - or no inventory - when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, y
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03/25/2022
Claiming a Niche Market without Alienating Your Clients It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their busin
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03/18/2022
How to Become a Niche Marketing Expert Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there's a lot packed
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03/15/2022
Should You Niche? Have you ever had a unique situation that required a unique professional? For example: A medical issue that could only be addressed by a specialist, such as a foot surgeon? A legal issue that required specialty knowledge, such as a real estate land specialist? A home remodeling
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03/09/2022
5 Ways to Add a Live Layer to Your Geographical Farm Campaign When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect
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03/02/2022
