Denise Says - Coaching & Advice for Real Estate Agents

Follow me
By
Education & Training - The Lones Group, Inc.
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
RECENT BLOG POSTS
Niche Marketing Done Right! It's Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 yea...
04/01/2022
Showcasing Your Niche Marketing Expertise at the Listing Presentation In today's highly competitive, crazy market, with low inventory - or no inventory - when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, y...
03/25/2022
Claiming a Niche Market without Alienating Your Clients It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their busin...
03/18/2022
How to Become a Niche Marketing Expert Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there's a lot packed...
03/15/2022
8 Comments
Should You Niche? Have you ever had a unique situation that required a unique professional? For example: A medical issue that could only be addressed by a specialist, such as a foot surgeon? A legal issue that required specialty knowledge, such as a real estate land specialist? A home remodeling...
03/09/2022
5 Ways to Add a Live Layer to Your Geographical Farm Campaign When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect ...
03/02/2022
Consistency - It's as Simple as One Thing! The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and the...
02/25/2022
My Favorite Mailing Campaigns I'm excited about today's Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I've received. Let's rewind maybe ten years, and it was the Victoria's Secret mailing campaign. They did such a p...
02/11/2022
Campaign Fundamentals and Ideas Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part...
02/09/2022
The Secret to Adding More Hours to Your Day Most people wish they had more time. There are very few successful agents who are able to check everything off their list at the end of the day. In fact, many agents will never reach the level of success they should because they are mired in a never-en...
01/28/2022
Rainmaker
566,068

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
local_phone(360) 527-8904
Contact The Author

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.