Staging Expert Debra Gould's blog for real estate agents

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Home Stager - Six Elements Inc.
Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).
RECENT BLOG POSTS
We all know what "quaint", "cosy", "gem", "first time on the market in 25 years" mean in real estate ads. But how far do you go to try and make your latest listing sound attractive to potential buyers?I'm writing this not as a home stager or home staging trainer. I'm writing as someone who person...
04/05/2007
I love that home staging TV shows are boosting the average person's awareness of the importance of presenting their home in the best possible way when it's time to sell. It's also increasing awareness that "home staging" is actually a service.But, it's a service that comes with a cost. My concern...
02/07/2007
If a home is staged well it will sell faster and for more money than one that isn't staged. This assumes: the stager did a good jobthe home is priced and marketed properlyThis won't happen unless:the homeowner follows through on the recommendations of both the agent and stagerI've seen some very ...
01/08/2007
Here's a typical inquiry I get from realtors:"I am a 20+ year veteran of Real Estate in the Tampa area. I have been staging homes for years! The problem is that I did it to help sell the listings...and now people expect it from me.... and of course I am not getting paid to "Stage".  Do you think ...
01/07/2007
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. Clearly there are several points in favor of this:helps differentiate the agent from others who don't offer this serviceprovides a value added service that may build cust...
11/03/2006
Many agents wonder about the the value of virtual tours to market their listings. Obviously they add yet another cost and it's money right out of the agent's pocket.When I'm house hunting (which I do often, I bought 6 houses in about 9 years) I like virtual tours because it really gives me a bett...
10/09/2006
People imagine they can look past ugly decor or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes and Model Suites to sell their projects.Savvy home sellers realize that the same principals apply in the resale market and turn to Professional H...
10/08/2006
Home Staging is an effective strategy and business to operate anywhere because what home stagers offer is not a frill. It's a service that homeowners will make huge profits from. And, with real estate slowing down in so many markets, of course homeowners and their agents will be looking for an ed...
10/01/2006
As long as there are homeowners with any of these characteristics or in these situations, there will be a need for home stagers:too much cluttertoo much furnitureblank wallsfurniture that doesn't suit the price point of their homefurniture that doesn't suit the lifestyle of the likely buyer for t...
09/30/2006
This fall will see a lot of condos sitting for too long in markets that were previously hot. Many agents cling to the belief that it's all about dollars per square foot. That might be true if buyers only shopped with logic. But we all know they actually buy on emotion.It’s really tough to make a...
09/09/2006
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Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).