Dean Cacioppo's Blog

Insulation ratings can be measured in R-values for every inch of thickness. The R-value is a measure of how well insulation can prevent heat from entering or leaving your home. The type, thickness, and density of insulation materials will affect the R-value. A higher insulation rating will typica...

Digital marketing is becoming more and more popular as traditional advertising loses its effectiveness in real estate lead generation.There are many online marketing options available to REALTORS in 2022, so how does one choose where to invest their time, energy, and money?Local digital marketing...

Relatively low mortgage rates have rekindled interest in homeownership, particularly among young people who are fed up with rising rent costs and would like their money to go towards building equity rather than lining their landlords' pockets.A home can be a valuable asset that will lead to finan...

Termites and Prospective HomeownersProspective buyers tend to concentrate on the cosmetic changes they will need to make to a house if they buy it. Buyers often evaluate a property's worth by its curb appeal.They may not be aware of the potential dangers lurking below the surface. For example, te...

Greenville SCIn a 2018 article published in The Washington Post, writer Dina Mishev had this to say about Greenville, South Carolina: “Residents of this aging Southern mill town knew it still had life in it. It took decades of hard work, but today it surprises visitors with its low-key culture an...

Beyond high-end luxury home listings, virtual tours have struggled to find their place in the real estate business.  Some Realtors have compared virtual tours to a solution without a problem.  Of course they look really neat and can certainly get the attention of a potential buyer, but prior to t...

Have you hit a plateau in your business growth? Attempting to re-structure your business plan? Are you stressing out? Are you continuing to grow your database and develop better and closer relationships? Are you new to the industry? If you’ve answered yes to any of these questions, a real estate ...

Is a Real Estate Commission Negotiable? The quick response to this question is yes. As with many things, there is more to the story though. While real estate commissions are “always” negotiable, both sides of the equation have contributing factors that may influence whether a seller should pay le...

 Being a Member of the National Association of Realtors® (NAR) has important benefits. It is highly suggested that real estate agents, brokers, and managing brokers become members of NAR. The national dues for being a member of NAR are $150 per member in 2020. The benefits far outweigh the nomina...

Many industries are being hit hard by the Coronavirus pandemic. Real estate is one of them. Many managing brokers are taking precautionary measures and implementing new policies due to the impact of the coronavirus on real estate. The focus is on the safety of their agents, other agents, clients,...