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For some home stagers the market has slowed down and November and December may be your slow months. This is a fabulous opportunity for you to make sure you have a solid Marketing Strategy and Marketing Tools in place. Marketing is something that you will never stop doing in your business. Even w...
08/15/2011
A 'prospect' is someone who has not yet bought your services but who, if taken through the sales cycle step-by-step can be turned into a 'client'. We all know people don't like to be sold but they do like to buy! So remember when you are selling, put yourself in your prospects shoes and think abo...
08/15/2011
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As a solo-entrepreneur home staging business owner I know that sometimes there just does not seem like enough time in the day to get everything done. And since we should be spending about 60 - 80% on marketing and selling, how can we get it all done? Well over the years I have developed a simple ...
08/15/2011
The Merriam-Webster dictionary says that adversity is a state, condition or instance of serious or continued difficulty. All of us solopreneurs in the home staging business have certainly faced situations that were full of adversity. In the beginning of your business you may not have learned the ...
08/15/2011
Bigger more established companies are constantly looking at what makes them different from their competitors. As an entrepreneurial home stager you too need to distinguish yourself from other colleagues. In thinking about what makes you different here are some ideas about where to start: Think ab...
08/15/2011
Your VISION BOARD is a visual representation of what you are focused on right now and what your dreams & goals are. It should inspire and empower you to find ways to achieve what you really want. By looking at it every day you move one step closer to creating your world the way you want it. You c...
08/15/2011
We all know the importance and role that we as business owners can play in giving to charities that need our support. For years now the PRES Staging Resource Centre requests that all training home clients make a donation to their charity of choice, instead of paying us for the home makeover. This...
08/15/2011
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Determining the profile of your IDEAL CLIENT is going to create MARKETING MAGIC so you attract more clients... By now you know how important it is that you have a marketing plan so that your business will grow on a steady basis. Be aware that marketing plans can and may need to change if your bus...
08/15/2011
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Every Marketing Piece You Create Needs to 'FOCUS ON THE RESULTS' Your Potential or Existing Client Will Receive As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this is by implementing k...
08/15/2011
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For most solopreneur home stagers NETWORKING is one of your key marketing strategies because you do not have a 'company' working on your behalf. You now are responsible for finding ways to attract new potential clients to work with you. Are you joining networking groups where the members are your...
08/15/2011
Rainmaker
93,950
93,950
Dana Smithers
PRES Staging Training, Redesign Training & Busines
Real Estate Resources
Our blog posts are primarily written to provide education to new home stagers and share information with more seasoned professionals. We focus on marketing strategies and tactics because we know this is what is essential to growing any business.
We like to post the odd blog that might be controversial to some, and welcome opinions and open discussion from all Active Rain members and viewers.
We are all in a great industry and by keeping our standards professional and high - we become an essential service in the real estate marketing.