Craig Zuber's Blog

We all feel more comfortable in situations where we know what to expect and we know what’s expected of us. One of the best ways to put your clients or customers at ease is to explain how this is all going to work for them and what it will look and feel like. In a meeting format, make sure to have...

Finances and budgeting are usually treated like a necessary evil, an afterthought better suited to bean-counters than warriors, but that’s an attitude than can get a business killed. Your expenses must be lower than your revenue—NOW!—and you must work from a position of profitability. That means...

Your goal in closing is not just a one-time sale. What you’re looking for is a long-term working relationship that will lead to more business. It is a LOT more expensive to court new customers than to keep the ones you already have. By making every close result in a win-win outcome, you keep cust...

Words have power. And words like “can’t” and “if only” and “it’ll never happen” and “no” can be crippling weights that keep you crushed in the trenches until your business DIES. So many people are afraid of closing, afraid of asking for what they want, because they might hear the word “no.” Is t...

It’s mind-blowing to see the results a great leader can get by placing a high value on people and treating them well—and that means treating them with respect! And it also means making the effort to get to know who they are as people and what’s important to them. It means paying attention and lea...

TAKE THE TIME TO MAKE IT CLEAR November 24, 2010 Picture this. You sent your assistant an email about a task you wanted him to take care of, but it wasn’t clear. Something was left out or lost in translation. Happens all the time. He didn’t understand and therefore did not act on it. You’re frust...

2128 N Viewhill Ave Meridian, ID 83848 Incredible Deal in Quiet Meridian Neighborhood! Home Photo Gallery Virtual Tour Property Map Payment Info Request Showing Contact Me Zuber Group Office:208-321-5555 Mobile:208-830-4005 Website:Visit Website Price : $129,900 Bedrooms : 3 Bathrooms : 2 Square...

3907 W Albion Boise, ID 83705 Charming corner lot! Awesome Price! Home Photo Gallery Virtual Tour Property Map Payment Info Request Showing Contact Me Zuber Group Office:208-321-5555 Mobile:208-830-4005 Website:Visit Website Price : $129,900 Bedrooms : 2 Bathrooms : 1 Square Foot : 1,305 Lot Siz...

Exquisite Custom Home built for Builders own Personal Estate! 4800 Frozen Dog Rd, Emmett ID 83617 *3 Bedroom *3.5 Bathrooms *4,307 Square Feet * PRICED AT $369,900 Enjoy Miles of Plush Scenic views in this Privately tucked away Oasis. Wood wrapped 8ft doors, Gourmet Kitchen w/ 15ft Slab Granite I...

Fabulous Custom Home in Eagle! 4451 W Cardon St, Eagle, ID 83616 *4 Bedroom *2.5 Bathrooms *2,872 Square Feet * PRICED AT $289,900 Fabulous Custom Home for YOU! Master suite tucked away w/ Dual Vanity, Travertine walk in shower, enormous soaker tub leading out to covered patio.Spectacular views! ...