Craig Zuber's Blog

Validating is a fancy word that basically means reassurance. It’s simple and it works like this: you say something to me. I believe I know what you mean, but just to be sure, I ask a question to confirm that I’ve heard you correctly. Validation is an incredibly powerful skill. Why? Because it est...

When there is an economic shift, it’s time to rethink, restructure, refresh, re-energize and reinvent every aspect of your business that is not getting results. Go back through your business plan, your marketing plan, your budget, and your systems to see where and how you could do more with less....

It’s mind-blowing to see the results a great leader can get by placing a high value on people and treating them well—and that means treating them with respect! And it also means making the effort to get to know who they are as people and what’s important to them. It means paying attention and lea...

The military approach to business is based solidly on courage and confidence. If you are not completely confident about your product or service or your ability to deliver it—fix that now. And I mean RIGHT NOW. No excuses. Your confidence comes from your absolute belief that what you’re offering i...

In business, everything starts with a plan. The plan provides a map, a direction, and the basis for well-thought out systems for getting where you’re going. What a plan does best is give you a way to proactively take responsibility for every possible factor within your control. But business is st...

It may come as a surprise to learn that there is no substitute for truthfulness and honesty in negotiating a business transaction. Bending the truth, providing inaccurate information or even outright lying to get your way is sure to backfire sooner or later. If the other party loses confidence in...

Think you don’t need systems? Better think again. The business battlefield is one hell of a competitive environment. Winning demands precision. Just winging it DOES NOT CUT IT anymore. With the right systems in place, your business will operate smoothly, with the least possible effort and energy ...

The best way to handle objections is to prevent them from coming up in the first place. For example, if you’ve asked enough questions to establish what they really want, what their price point is, and how important this deal is to them, that makes it tough for them to suddenly insist that the pri...

Education equals experience in business. Amassing knowledge is only the first step. Putting it into practice is what will keep you alive. And EVERY experience in life—good and bad—is a golden learning opportunity.If you crash and burn, make time to do an autopsy on what happened, dissecting every...

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