Corey Michael Blake's (coreymichaelblake) Blog

One of my goals for this year is to work with more businesses to develop and refine their corporate identities. Just as we're launching authors, we love helping companies launch their brands. Any conversation about corporate identity or brand building starts with core values. What are yours, as a...

As I'm standing here at the after party for TEDx Midwest, looking around the room I am amazed less by the talent that took the stage over the last 24 hours-which was outstanding-but more by the people I met as fellow attendees.  Francisco the architect who had just finished the Bangkok Internatio...

We're using story-based marketing more and more with our clients, to fantastic results. Here are three ways to take marketing tools you probably already use and, with the right team behind you, transform them to story-based marketing. Blogs Most businesses have incorporated a blog onto their site...

Posted by admin in Business, Marketing on 03 8th, 2010 | 3 responses For hundreds of years, businesses operated on one marketing principle: "We need to tell consumers why they should buy this product from us!" And that's what every piece of marketing material attempted to do, in the most uninspir...

The last two decades haven't been called the Information Age for nothing: With the Internet, almost every question we could need an answer to has already been answered, and those answers are at our fingertips. But consumers are also informed in myriad other ways-newspapers, magazines, TV, radio, ...

I liked Larry Winget from the start. He appreciated that a comic book was a cool extension of his brand and it fit his image so naturally. Coming to terms on an agreement was fairly straight forward.  We did have to work out an agreement with his former publisher Wiley and Matt Holt and Adam Lev...

The big change happened about 15 months ago.  I had just asked my staff what they wished we were doing that we weren't. Our creative director Nathan Brown quickly revealed that he was interested in getting into comics.  I've never been a comic geek myself.  I had owned a few as a kid, mostly col...

Every day we sell ourselves.  Whether looking for a job, fighting for a promotion, persuading our team about a new idea, moving a customer to buy from us, or trying to get into that great university. Everyday we are selling. Yesterday I had the privilege of leading a workshop with 65 high perform...

Do you remember the days when ads would repeatedly push and prod the features of a product in your face? It seems rather quaint doesn't it? These days, readers (and watchers) want something different from their advertising. They want to be engaged and they want to relate to the content they are v...

Okay-so you've got a brilliant, innovative product or service. So what? If no one knows about it, no one cares about it; it may as well not exist. The only solution, everyone seems to agree, is PR. But the best kept secret in the industry? Creating, launching, and completing a successful PR campa...