What a terrific opportunity to do several things at once. Number one, you can help people in need, second that you have a great reason to go and visit with your sphere of influence. How? To give you an example lets say that you spearhead the Habitat for Humanity program (www.Habitat.org). You cou
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06/23/2010
An annual equity update is a great way to stay in contact with your sphere of influence although this should be part of a larger sphere program. Not everyone in your sphere of influence will have purchased a home from you. The way the system works is very simple. When you sell a home you may want
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06/22/2010
Real estate trends show us that things are hot in the summer, just like the weather. Buyers are out looking before school starts and sellers are listing while the house looks so great from the road. Keep the tips below in mind when listing and working with buyers to avoid some of the summer time
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06/21/2010
Within your sphere of influence there will always be three categories. The categories are: A: People who give you multiple referrals B: People who purchase multiple properties C: Everyone else Group A is a special group of people who will send you many referrals. The question then becomes should
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06/18/2010
This is a terrific idea, especially in smaller towns. As a group you may want to consider having an office open house once a year. Call it a “Thank You” to the community. Each of your agents can then invite his/her own sphere of influence. You can have a barbeque, have the event catered or just h
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06/17/2010
Many agents will invite a local speaker or celebrity to present a seminar to their sphere of influence a couple of times a year. This is a great opportunity to actually build value for your brand. You can help each of your sphere of influence members by providing valuable information. You may pro
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06/16/2010
This is a terrific technique to meet with a high number of your sphere of influence in one evening. You will need to send out personal invitations (another reason for contact) and call your top tier group. Invite them to a special event just for them. This event could be a summer barbeque, a year
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06/15/2010
At least twice a year you should make an effort to personally visit each of your sphere of influence members. Why? There is nothing as powerful in business as personal contact. Shaking hands with another person or looking someone in the eye is the human touch aspect of selling that can’t be repla
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06/14/2010
I can’t count how many times I’ve heard this from agents: “I don’t know what happened. I was working with them and then they listed with another agent.” I then ask for details and invariably they’ve let a lull occur. They say, “Well, I mailed them a card a couple of weeks ago.” You must stay in t
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06/11/2010
Feeding Speed So the question is how do you add speed to your follow up? Here are some options: 1. First make speed and specifically the 15-minute rule, a priority starting with yourself and then with your assistants. Talk about it at meetings, put up signs near the phone, on computers and in the
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06/10/2010
