The Real Estate Copywriting Blog

Unless you're related to a lineman - or been annoyed by one - you probably don't give them much thought.Since I'm the proud Mom of a lineman, I do. And I believe they deserve all the appreciation - and cooperation - they can get.These are the guys who are out there in all kinds of weather, repair...

Do you have friends or clients who see what you do for a living and think it looks so easy and fun that they want to do it themselves? I believe most agents run into one or more of those from time to time. They have no clue about the work you do behind the scenes, the hours you put in on preparat...

Today's message is a bit of a rant, because I just came across another one!Another what? Another email that sent me where I don't want to go...OK, I'll back up. Lately I've been getting emails telling me they have good, useful information for me. It might be about SEO, link building, or perhaps n...

Many have said that part of success in real estate is "being there." That used to mean being there for floor days; being there to answer your phone; or being there in the neighborhoods you serve.Today it also means "being there" on line.But that won't help at all if your web visitors don't know y...

There are days when I believe what I've lost to computers, thanks to the Internet, is my sanity. Sometimes this machine really drives me wild.But... what have I really lost?Privacy, just like everyone else. And for the most part, we did it willingly.Those of us who have websites - or who belong t...

Have you noticed? Smart people who are otherwise well-spoken are still using the word "I" as an object.If you're like me, it's jarring to read. Kind of like driving the car into a foot-deep pothole. But jarring is the least of your worries.Using words incorrectly can cause some prospective client...

You know the cost of things you do, but the cost of what you don’t do is harder to define.You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You ca...

A bit of research turned up the news that a lot of agents search for a "I have a buyer for your home letter."It may be that agents are searching for those letters now because inventory is low.In fact, finding an unlisted property may be the only way to make a sale right now. So go for it - and do...

As everyone knows, following up with leads is important. The sooner the better.That's why, when someone writes me about copy they need, I respond just as soon as I see their email.But - as I realized this week but should have known all along - some of those who have written to ask about agent bio...

You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus, in addition to advising sellers about how to present the interior,  you urge them to take care of all the exterior work that lends curb appeal.Whether you are an agent, a lender,...