The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
This morning a gentleman who uses my prospecting letters mentioned where he used to purchase letters. He had found me when he was looking for something better. Because I'm always curious about my competition, I visited their website and read some samples. Now I know why he was looking for somethi...
11/11/2020
Where have the share buttons gone? Is it just my computer or are they missing everywhere?  At first I thought my Wordpress had updated and done away with them, but I also have none here or on any of the articles I've read on line today. Do YOU have share buttons?
11/09/2020
Back in June everyone had disappearing posts. Now, I have just one. I don't recall the date, but I wrote a post entitled "The favor of a reply." It was all about people not having the courtesy to respond when they've requested something and you've sent it - even after you've asked them to let you...
11/07/2020
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Have you noticed? Advice for first time buyers often includes a warning to start early and "repair your credit." I see it in articles, and yesterday I saw it in a series of letters offered with a CRM system. Isn't asuming that they have poor credit a good way to alienate potential clients? It sur...
11/02/2020
Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication.Your purpose in all of ...
10/17/2020
Today’s email brought an article about the number of agents who come into the business and get out within a year or two. We all know that there are many reasons for their failure, including the fact that some got into it without realizing they would need to work hard.Without the hard work, guidan...
09/28/2020
A few agents who responded to the survey I sent in July asked me to address the issue of getting real estate listings.As every seasoned agent knows, this is not a question that can be answered in 1,000 words or less, so I decided to take it one step at a time.The first step is one that new agents...
09/23/2020
For nearly 30 years my husband and I relied on a China Diesel generator to run the house when the power went out. It was a huge, smelly, noisy beast that sat out in the garage. Starting it required about 6 steps, so I was glad the task never fell to me.Then, about 3 years ago, the engine that ran...
09/21/2020
Did you know - some grammatically correct words convey a message that can undermine your self-confidence and your image as a professional.We all have words that we use routinely in speech. Unfortunately, a few of those words make us sound silly, while a few others make us sound weak and insecure....
09/13/2020
When you hire a (trusted) car mechanic you can walk away, knowing that he/she will diagnose the problem and fix it. When you hire a writer that doesn’t work.You have to communicate your wishes – and you have to answer your writer’s questions. A really good bio is the result of shared thoughts and...
07/31/2020