The Real Estate Copywriting Blog

Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor.So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on billboards, bus stop benches...

Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting.You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, le...

In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation.First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a home...

Power linemen are one of the two most under-appreciated groups in the U.S. Many don’t even give them a second thought.That’s a shame, because without their hard work and dedication to getting the job done, our lives would be very different.Without power linemen on the job, we wouldn’t be visiting...

Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not.The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago.Once upon a time, real estate brokerages depended upon print ...

Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they'll read them. When you make it easy to understand your words, they'll absorb your message. When you mak...

Here it is - and here is the typical March weather. After weeks with no snow, we had a snowstorm this morning that lasted about 15 minutes. Other parts of the country are getting "real" snow - the kind that piles up.But meanwhile, it IS the first day of Spring, so we know sunny days and flowers a...

 According to National Calendar Day today is Everything you do is right day.What could that mean to you? Does it mean that every meeting with a client or new prospect will turn out positive for you? Does it mean the offer(s) you write today will be accepted immediately? Does it mean your negotiat...

What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer.Otherwise, you won’t be able to convey it to your prospects.I’ve learned that many agents do not know, and in fact man...

Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling.But I harp about that – and about proofreading – all the time. Today is about the content.If you want to write better prospecting letters to attract real estate clients…Begin by realizing that...