The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Did you just close a tough sale? Did you just list a fantastic home? Did you just close out a record-breaking month? That's wonderful! Give yourself a few minutes to celebrate that success - and perhaps even give yourself a little reward.  But then... then get back to work.  “Take your victories,...
03/27/2024
These two words are so close - and yet so far apart. What are the words? Perspective and prospective. When you mix them up, it can throw a huge stop sign in the middle of your real estate marketing message.Just in case you don't already know... Perspective is a noun with a Latin root meaning “loo...
03/23/2024
Yesterday I was at Aweber posting the email that went out to my list this morning. While there I happened to glance at the list of "Monday messages" sitting there waiting to be sent.And what did I see??An ugly sight. A typo in the headline for next Monday's message. After saying thank you to the ...
03/21/2024
Sometimes when you're writing you find that you've used the same word too many times. Other times you write a word and know that it is almost what you mean, but not quite.You know there must be some word that would be just a little bit better.In an article I read this morning, the writer said whe...
03/03/2024
Is the real estate market still hot?  Conflicting news reports sure don't tell the story, so I thought I'd ask the people who know: Real estate professionals who are out there helping buyers and sellers every day.Are there still too few homes for the buyers, or has new construction taken up the s...
03/01/2024
We've discussed how important proofreading is and how frustrating it is to publish something and THEN catch the mistakes. We've also discussed different methods for catching them. Among them are reading the copy aloud and reading it backwards. Also, most of us agree that setting the work aside fo...
02/09/2024
You probably don't think much about the words "fewer" and "less" unless you see a sentence that jars or you are trying to decide which to use in a sentence.I happen to be thinking about them today because I was jarred by a sentence in an email.Some sentences do jar, but leave you going back to se...
02/08/2024
Back in October I wrote a blog post about why grammar matters.The biggest reason was that good grammar and correct spelling lead to good communication. And why should you bother to write or speak at all except to communicate?The blog post broke it down into components, but communication was at th...
01/27/2024
Don’t let them notice your words!When you’re working hard to write a blog post, a letter, or any other kind of marketing materials, your goal is, of course, to get your message across.One way to make that happen is to write in such a way that your readers don’t notice your words. Instead, they sh...
01/07/2024
This sounds like the perfect blend for a five-star 2024... "This year, be structured enough for success and achievement and flexible enough for creativity and fun."Taylor Duvall I wish you a year filled with health, happiness, and prosperity.  Marte
01/01/2024
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Marte Cliff

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