The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

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2021 

23 Comments
Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they'll read them. When you make it easy to understand your words, they'll absorb your message. When you mak...
03/25/2021

10 Comments
Here it is - and here is the typical March weather. After weeks with no snow, we had a snowstorm this morning that lasted about 15 minutes. Other parts of the country are getting "real" snow - the kind that piles up.But meanwhile, it IS the first day of Spring, so we know sunny days and flowers a...
03/20/2021

12 Comments
 According to National Calendar Day today is Everything you do is right day.What could that mean to you? Does it mean that every meeting with a client or new prospect will turn out positive for you? Does it mean the offer(s) you write today will be accepted immediately? Does it mean your negotiat...
03/16/2021

20 Comments
What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer.Otherwise, you won’t be able to convey it to your prospects.I’ve learned that many agents do not know, and in fact man...
03/15/2021

11 Comments
Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling.But I harp about that – and about proofreading – all the time. Today is about the content.If you want to write better prospecting letters to attract real estate clients…Begin by realizing that...
03/06/2021
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