Consistent Clients-Real Estate Marketing

I came across this story online not too long ago, and thought it was an excellent example of how your mindset can limit you, or push you forward: As my friend was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied t...

Have you ever found a website or blog that had tons of great info, and you bookmarked it, or tried to remember the URL, but always forgot to go back to it? It can be hard to keep up with all the information on the internet if you visit each site individually. A great way to manage your time, but ...

Now that you’ve created your first Facebook page (you did, right?), it’s time to think about more ways to utilize Facebook. You have one for yourself as a Realtor®, but as we all know, some people will avoid anything that looks the least bit self-promoting. So you may have Facebook friends that c...

If you have an account on Facebook, you may be aware that they made some changes to the site early last month. One of the major changes was to the way that Fan Pages look, feel and function. These fan pages were already a good tool to use for yourself on Facebook, but the new changes have given t...

Today’s Weekend Web 2.0 Wrap-up brings not one, but three online tools and videos you can use to increase your efficiency in social networking and online marketing. These tools are shared by Jack Humphrey at the Friday Traffic Report, and I believe all 3 can be of value to a real estate agent onl...

Whether your client database is large or small, it only makes sense to care for and connect with them. These are people that have chosen YOU to work with. One of the biggest mistakes I see agents making is NOT keeping in touch regularly, or finishing with one client and dumping them and jumping t...

    I encourage my coaching clients to use Wordpress blogs as a “home base” for your online marketing, and so I’m often asked by agents which Wordpress plugins I recommend. I have put together a list of the ones I think are most helpful for real estate agents marketing online. But I do want to r...

This post comes from another interesting post here on Active Rain - The Top 10 Technology Questions to Ask When Hiring a Realtor®. While the post is geared towards helping consumers choose a tech-savvy Realtor®, it got me thinking about whether we sell our online marketing as well as we sell trad...

This week, March 9th-March 13th, is Make A Referral Week.  The idea was created by John Jantsch over at Duct Tape Marketing. All this week at his Duct Tape Marketing blog, he’s hosting guest posts and radio shows by all sorts of people, including Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan...

Looking for a fun reason to get in touch with your client database? Every year around St. Patricks Day, I coach my agents to try this fun little gift for their clients. Grab a bunch of scratch-off lottery tickets, and send one out with a little note. Go all out and make it really cheesy - green p...