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RECENT BLOG POSTS
Blogging regularly is a fantastic way to get found in the search engines, and establish yourself as a local real estate expert to your clients, new and old. But maybe writing isn’t your thing. You don’t have to be an award winning writer to generate solid, quality content that is valuable to your...
09/21/2009
Whatever your thoughts on the current economic climate are, it never hurts to check in on your client retention, and see if it’s working as effectively as you like. I encourage all my coaching clients to work on developing a business that relies strongly on repeat and referral clients. One great ...
09/21/2009
“If you’re not sure where you’re going, any road will take you there.” Most people have heard that quote as it relates to goal setting. And it’s very true. If you’re not planning out where you’re trying to get to, you could end up anywhere. But unfortunately, this is how many Realtors® approach t...
09/13/2009
“If you’re not sure where you’re going, any road will take you there.” Most people have heard that quote as it relates to goal setting. And it’s very true. If you’re not planning out where you’re trying to get to, you could end up anywhere. But unfortunately, this is how many Realtors® approach t...
09/13/2009
If you have kids, you probably know what a crazy time of year Back to School can be. I don’t, but have enough friends and clients with kids to see it! It seems like every school starts on a different day, at a different time. I can’t imagine juggling trying to get kids of different ages where the...
09/13/2009
  If you have kids, you probably know what a crazy time of year Back to School can be. I don’t, but have enough friends and clients with kids to see it! It seems like every school starts on a different day, at a different time. I can’t imagine juggling trying to get kids of different ages where t...
09/13/2009
In my post last week, , we talked about the importance of knowing what your target looks like. An important tool you have at your disposal is an analytics package, like Google Analytics. Being able to track your visitors, where they’re coming from and how long they’re staying on your site can hel...
08/12/2009
So you have an account at Twitter. Maybe you’ve developed some relationships, gotten some new followers, and aren’t sure what to do next. Try a TweetUp! Today’s Web 2.0 Wrap-Up is a great post from Diane Guercio - Get Better Known at a TweetUp. TweetUp’s are local gatherings of people on Twitter,...
07/28/2009
    Online real estate marketing has been a big topic lately - partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline th...
07/22/2009
Facebook Fan Pages are a great tool for real estate agents to use for marketing themselves online. They allow you to make personal connections, on a very extended basis. You can create one on one conversations with many people at a time. Hopefully you’ve already set one up for yourself (if not, h...
07/09/2009
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Rich Rogala

Real Estate Marketing Coach
smartphone(773) 865-7424
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