Dale Collie's (collie) Blog

How do these house hunting TV shows work? Do the featured realtors pay a fee to video them selling to clients? Do chambers of commerce play a role in which locations are featured? I'd like to hear from you if you know these answers, but even more imporantly, you can do the same kind of thing loca...

You already know that the media can help turn the market around. They can move the qualified reluctant buyers into the stream of active buyers. TV, radio, and print can all get the buyers back into your office. Some realtors have asked how they can get great PR (free advertising) when they're hav...

While a few writers do make it to the NY Times Best Seller List, something like 80% of authors never even make it to the bottom shelf at Borders. So why does anyone go to the trouble of getting into print ... to make money, that's why.A book gives you credibility and works like a giant sized busi...

Invite your congressional representative to lunch while they are home for the holidays. If you don't have the horsepower to do it on your own, your local association can make the invitation. Give them the background materials and ask them to speak about the strength of the economy, the bright out...

Today's PR tip to help kick back at the negative reporting the media gives real estate.Turn around the negative media that comes with the default of unqualified loans. It's not the fault of realtors that lenders made bad decisions. As a matter of fact, every one of those loans was made knowing fu...

Did the weekend news say anything positive about the real estate market? I watched all of the network news, CNN, Fox ... all of them. And I heard more about sub-prime lender trouble. I heard more about defaults.What I did not hear was anything about this being a buyer's market. No one was telling...

What have you done TODAY to dispel the media mis-information that has created this housing slump. Not only are is the media killing the real estate businesses, they are ruining the chances of millions of buyers who need to make a move.Mortage rates are good. Employment is up. Earnings are up.The ...