By Coco Clayman-Cook Are you a recognized expert in your field? If you aren't you need to get that way fast. One of the fastest ways to become a recognized expert is to brand yourself as an expert.First you need to be clear about what your expertise is. If you aren't clear about that you need
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03/27/2009
By Coco Clayman-Cook I am a big fan of mentoring because I don't believe in reinventing the wheel. If I can take an afternoon a month and learn how to do something or even how not to do something, I can save much time, energy and money. I have two mentors that I have used for years. I usually
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03/26/2009
By Coco Clayman-Cook Marketing changes. Strike that, EFFECTIVE Marketing changes. If you are unwilling tochange your marketing strategies then you are unwilling to be as successful as you can be. For those out there who are still handing out refrigerator magnets but don't have a website or a B
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03/26/2009
By Coco Clayman-Cook When times get tough, the tough get creative. Now is not the time to give up, now is the time to get smart. For me getting smart means utilizing technology. Right now business people are slashing their operating budgets to accommodate tough markets. Many are them are cutt
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03/25/2009
By Coco Clayman-Cook As part of my ongoing commitment to growth, I make it a regular practice to attend seminars on topics that I think will help me to be a better person and or develop my business. It's important to constantly refresh your knowledge and commitment.Attending a seminar can be a m
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03/25/2009
By Coco Clayman-Cook There is an old saying that "birds of a feather, flock together" While I think that its important to be an individual, you can not discount the influence that those around you have on your day to day perceptions. We all have one friend who is forever leaning toward negativit
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03/24/2009
By Coco Clayman-Cook Change is inevitable. One of the best gifts you can give yourself is the freedom to enjoy change instead of dreading it. The truth is if you aren't growing and changing you are fighting the natural progression of life. Embracing change by being willing to grow is essential t
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03/24/2009
By Coco Clayman-Cook Another great way to go green is to maximize your water heater's efficiency while reducing its power cost. In some condominiums you are responsible for your own water heater in others it is a community water heater. One easy way to increase efficiency is to invest in an inex
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03/23/2009
By Coco Clayman-Cook Spring in Los Angeles is one of the loveliest times of year. And although the harsh reality of winter is still present in the rest of the world, here in southern California there are signs of Spring everywhere. From the rolling green mountains to the lush and colorful trees,
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03/23/2009
By Coco Clayman Cook Do you remember as a child there was always one adult who constantly reminded everyone in the house to turn out lights when they left the room? Now more than ever it is important for all of us to adopt this attitude. By turning lights off when we leave a room we can substan
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02/18/2009
