Chris' Blog

By
Real Estate Broker/Owner - Chris Svec
RECENT BLOG POSTS
Since taking over the marketing department at Real Living, I've had some eye-opening experiences.  The first of which that I want to discuss is the formation of new listing syndication sites with local slants owned by local newspapers, radio stations and the like.   On the surface and in your fir...
02/10/2009
Yesterday on Yahoo Finance, this article appeared on the home page.  The article lists 15 reputable companies who, "might not survive 2009."  (read half way down the page to get to Realogy's write-up)  Realogy is the parent organization of top brands including Coldwell Banker, Century 21, ERA, So...
02/10/2009
Today I met with a newspaper advertising salesperson over lunch.  He began the meeting by paging through some information regarding his newspaper.  Audience, age, income, gender, education, etc. etc.  Then he came to one section where he showed his newspaper having more monthly readers than the l...
01/16/2009
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Any subscriber to my blog knows my distaste/crusade against the overspending of marketing dollars in newspaper advertising.  Below is a graph that should help consumers realize how their home will be marketed for maximum exposure and results.  Agents, yard signs the Internet accout for 81% of con...
01/15/2009
Truly!  This is how I see it.  The market downturn is providing an excellent opportunity for companies and agents to create a new way of doing business and do just as I suggest - align goals and arrive at a solution providing mutual benefit go forward.  Here are my top 3 reasons why brokers and a...
01/13/2009
Above is a representation of unit sale market share for December 2008 (month to date).  This considers the entire Central Ohio MLS.  Real Living is number one with just under 21% market share.   It is amazing how fast the market share drops after you get pas the top two.  To learn more about bec...
12/15/2008
                                            Our company, like many (real estate and non-real estate), are trimming budgets for 2009.  On the marketing side of the house, since 1998 we've been re-allocating dollars from print to online and will continue that effort further, but until the "bottom" ...
12/10/2008
Above represents the past 12 months activity (in units) for the top brokerage firms in Central Ohio.  Real Living HER has maintained its market share.  If you are looking to make a change this season or interested in buying or selling your home with the top firm in central Ohio, please consider ...
12/02/2008
                                                  In this real estate depression we're experiencing, will they stay or will they go is the million dollar question - especially for the NAR who stands the possibility of losing agent dues during these times.  There are still over 1.24 million Realto...
11/25/2008
I recently read an analysis regarding the number of un-closed leads generated online.  The results were staggeringly LOW.  In my opinion, the reason for the low capture rate is today's online consumer colliding, head first into traditional agent populations without the tools and savvy to work the...
11/17/2008
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