RECENT BLOG POSTS
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It seems as though many people are grasping the concept that video marketing is vital to business success nowadays, but very few do all the right things. I wanted to give some insight on how to best optimize your video marketing efforts...ENJOY!! Broad Selection of Interior and Exterior Pictures ...
06/21/2011
So how many social media profiles do you have now? One, two, maybe three or more? Heck, I have about seven of them if I count the ones I rarely use anymore! The sad part of this, is that social media really can work well for you if you can build your audience – Twitter, FaceBook, LinkedIn, Active...
06/20/2011
I was going to title this as a loan officer marketing post, but in reality, whether you are a loan officer, or a real estate agent, these tools need to be attached firmly to your "toolbelt." Call Capture -A call capture hotline is a wonderful thing. Rarely will you find such a versatile marketing...
06/18/2011
Are you owner of a "Crackberry" or are you considering adding this powerful little tool to your real estate arsenal? The BlackBerry is a SmartPhone that seems virtually designed for the busy broker, Realtor and agent, with plenty of customizable features and support for downloadable applications ...
06/16/2011
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Google has expanded again, this time moving into the world of real estate--or at least real estate listing services. Their website, called Google Base, launched in November 2005, lists properties for sale, which can be uploaded free. Home buyers can narrow their search by typing in particular are...
06/14/2011
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Social media optimization (SMO) is a means for organizations and individuals to generate publicity and recognition through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term "social media optimization" wa...
06/13/2011
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This one was written by a very dear friend and business partner of mine, and I'd like to share it with YOU! You can do it wether you are a Realtor or a Loan Officer! Wouldn't it be nice if you could generate all the leads you wanted online? (Realtor or loan officer, this would be great wouldn't i...
06/12/2011
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I recently researched the thoughts and ideas coming out of the think tanks around the world. Most people within the digital industry tell you that they are already working in "dog years" where seven years of technical advancement happen every year so, over the next ten years, we can look forward ...
06/09/2011
When things go wrong, what do you do? When something isn't working for you, how do you respond? I cannot count the number of times loan officers or Realtors call me up begging for a solution to their lead generation problems, but in the same breath they tell me all the things they have tried that...
06/06/2011
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Here are 3 reasons why buying mortgage leads stinks! Reason #1 They are expensive Plain and simple. Companies charge incredibly high prices for selling you mortgage leads. The majority of these leads are unqualified so why should you be paying a premium? Given that these leads are often a "shot i...
06/03/2011