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Services for Real Estate Pros
I'm a seasoned sales and marketing professional with business development expertise in the real estate vertical.
RECENT BLOG POSTS
My bride could not tell the difference between Neil Sedaka and Neil Armstrong in a Trivial Pursuit contest-- she is, by my estimation, one of the worst informed people of her generation about popular musical culture, songs and the artists that sang them.  She clearly grew up in a household unlike...
01/08/2007
I feel like Dr. Evil: "Throw me a frickin' bone here... I'm the boss... I need the info!"  Well, mercifully I don't have all those direct reports anymore, but I still need the info and you could help bring it!I blogged earlier about a training I am going to conduct for an associate's brokerage to...
01/05/2007
The splash made by Zillow's online launch last year and the ripples it continues to cast across the industry are well-documented across the blogosphere-- and passing judgement on Zillow and similar tools isn't my purpose here.  Rather, I reflect on the hysterical tone and the often paranoid think...
01/03/2007
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I was having a conversation with an associate a few days before the holiday and the subject of ‘old fashioned' sales training came up.  He was lamenting how few of his agents could actually handle most sales objections when they heard them [his phrase was ‘if they even heard them at all when they...
12/28/2006
One of the strategies I know will help make us successful in the real estate industry is to secure relationships with brokerages to become their ‘company printer' for both corporate pieces and for hosting and fulfilling brand-protected designs agents can select and customize any time--night or da...
12/27/2006
I see references to the 'connected generation' in The Harper Team's blog and elsewhere.  It's all true... right down to the "...they can burn you and your reputation in a matter of hours across the Internet through their social networking..." part.  Good news travels fast on the information super...
12/26/2006
How do you farm?  Nice neat straight rows?  Small clusters wherever the most fertile ground exists?  If you're a newbie, how do you learn how to farm efficiently and effectively?  If you've been farming an area for years, are you behaving out of habit or because your farming efforts produce a sol...
12/26/2006
I've been thinking about this and decided to commit them to virtual paper, even though making a list is seen as 'gift-begging' at my house and smacks of shameless self-promotion:Gift #1:  Less political correctness.  I first wrote Christmas out of habit [at my age, it's always been known as "Chri...
12/22/2006
I read with interest Maria Patterson's article citing the Top Five Reasons for Joining An Agent Team in today's RISMedia distribution (see http://www.rismedia.com/wp/2006-12-19/all-together-now-the-top-five-reasons-for-joining-an-agent-team/ for the entire article).  The reasons:- To distribute t...
12/20/2006
Every year we see the same thing: cold weather and the holidays arrive and real estate activity starts to taper off as the leaves fall and eventually blow away into the neighbors' yard.  Printed pieces in the mail take on a "Happy Holidays" theme, the eggnog and spiced rum recipes start showing u...
12/18/2006
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Chris Hendricks

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Sales, marketing, and a few random thoughts will find their way onto these pages.