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Services for Real Estate Pros
I'm a seasoned sales and marketing professional with business development expertise in the real estate vertical.
RECENT BLOG POSTS
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands.  The best billboards offer the viewer something-- fast-- as they quickly pass by.  Usually you get one good shot to spark their interest-- and POOF! t...
03/02/2007
How To Prepare Your Unique Design FilesNot every job you'll want to produce with us will be a 'fill in the blanks' template creation.  For those marketing layouts where you have a unique design, be sure and follow these guidelines for the best possible production of your design.  Doing so will as...
02/27/2007
The City of Walnut Creek has four parcels of Open Space totaling approximately 2800 acres. The largest of these is Shell Ridge Recreation Area, with 1400 acres and 20 miles of trails. The other areas are Lime Ridge with 900 acres and two smaller parcels, Acalanes Ridge and Sugarloaf. Both Acalane...
02/21/2007
... or so said baseball Hall of Famer Walter "The Big Train" Johnson about hitters struggling when he pitched (he's in the Hall with 1st place all-time in shutout wins (110), 2nd place all-time in wins (417) and 9th all-time in strikeouts (3508).  The same saying holds true for us when trying to ...
02/12/2007
There are only three kinds of objections.  Period.  I challenge you to find me an objection that doesn't fit one of the three types we're about to discuss.  Virtually anything your clients say to vocalize an objection can be identified as one type or the other-- and because they can, a strategy c...
01/31/2007
It's too expensive!  I don't like the way the dining room and the kitchen flow together.  I've heard the school system isn't very good.  There's not enough room in the kitchen.  The house up the block is a rental... I don't want to be near rentals.  I don't think we could qualify for this.  But t...
01/26/2007
So what's the selling price per square foot look like in your neighborhood?  In yesterday's Seattle Times there is a report of a London "studio" apartment owith 77 square feet selling for $335K -- and the studio apartment has multiple offers!  What's worse, that apartment isn't the 'property' wit...
01/24/2007
H&R Block is using this as a tagline to this year's tax season marketing campaign-- despite the crummy syntax!  It must be working somehow because I remembered the tagline and their name.  But it came to my mind in the context of reading and commenting on Jaclyn Erwin's blog today about databases...
01/23/2007
Growing up near Disneyland has created its own little psychological dramas but now someone has stolen my hometown, Anaheim, and I can't find it anywhere.  I suspect it's really gone because this week I reconnected with a former childhood friend (now a Folsom-area Realtor®) Stephen Lewotsky, and h...
01/16/2007
Two words-- "winner" and "free" always get our attention.  Including them in our contest marketing is always popular so I hereby announce the start of our 1Q 2007 Real Estate Bloggers Printing Bonanza.  Here goes:  "ENTER NOW AND YOU COULD BE A WINNER OF FREE MARKETING MATERIALS YOU NEED" "Johnny...
01/10/2007
Rainer
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Chris Hendricks

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Sales, marketing, and a few random thoughts will find their way onto these pages.