Hot Off The Presses

I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point.  For me, it's a 'style' decision.  Your direct mail should never be accused of being "too direct" and if it e...

Someone will eventually write a book about the obnoxious use of great music (and vice-versa) in cheesy advertising spots-- who knows, maybe me if you all respond with your great suggestions to round out a good list.  Good songs used well and great songs used awfully, that's what we need to know! ...

I turned 50 in mid-July and just received an invitation to join the AARP, a testament to the data gathering skills of list management firms I'd be proud to have supporting and timing our direct mail offerings here.  The annual check up regimen at 50 is, for the as yet uninitiated, a true delight ...

I started thinking about divorce this week and I know it's an uncomfortable thing for us to think about-- but it happens to someone pretty much every day.  My thoughts weren't about divorce at home (we're hopelessly smitten with each other) but on the job.  How do you break it off with a professi...

The Inman Connect Show in San Francisco this year seemed to be a blogger's paradise-- especially Day One devoted almost exclusively to the blogging community.The "good news" for me was that the show was a success-- I was able to move several pending development deals forward that will enable my c...

The deal that would not close has finally... yep, you guessed it... 'come together' and closed [well, it closed in late May but was in stealth mode pending a press release and announcement by NAR, which finally came together today].  This deal is probably different than the average deal we all do...

CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners.  PsPrint is a leading provider of pr...

There are 5 new postcard designs now available on our website for mortgage professionals to use to market themselves to prospective clients-- courtesy of Wells Fargo's Business and Real Estate Financing Group.  These designs can be customized to include your contact information in the text box ar...

PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network.  PsPrint LLC is a leading provider of printing, mailing and design services for sm...

My 50th birthday was Monday and I spent it and the handful of days immediately adjacent to it doing something I'd always meant to do but somehow never 'got around to' before:  I visited Chicago with no business agenda whatsoever-- just to experience the city!  Maybe it was reading Geno Petro's bl...