Hot Off The Presses

Why more real estate and mortgage professionals DON'T do this is a mystery to me.  Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design galle...

I've been reflecting on this all morning.  It's Sunday morning here in the office and I was here all day yesterday as well.  There's a marketing project I'm working on to reach out to the newest members of NAR and it's taking longer to get ready than I had hoped when the project started.  Part of...

Anybody heading off to Anaheim next week to the California Association of REALTORS® Conference and Expo should stop by our booth sometime during your trip and say hello.  We'll be there, dutifully hosting the trade show booth and offering special incentives and discounts for CAR members and other...

You don't know it yet but this is a discussion about property values, fear, and the advice I didn't take from my Lakewood-area REALTOR® all those years ago.  Today is "Walk To School Wednesday" in our neighborhood-- the day when the 'Mommies' of Indian Valley Elementary School either leave the SU...

I noticed early in my career that the clients who paid the least for whatever was being sold were all-too-often the clients that became the most demanding, the most particular, and the greatest time-wasters in my Rolodex.  Why is it there seems to be this inverse relationship between time spent w...

This week found me meeting with a former business associate from the wireless industry to catch up on the last couple of years and to work out the details of a printing project we'll be doing for him and his dealership.  The wireless business, for anyone that's been around it, is one that has exp...

I was speaking with a colleague today about the market in general and he casually mentioned that this past weekend had been "Beverly Hillbillies" weekend in his [very nice and rather upscale] golf course neighborhood.  Why?  No fewer than three families within eyesight of his front porch moved ev...

The GMAC Accelerator program has started popping onto my professional and personal radar so I'm curious about it (and others like it).  The basic premise is to flow all cash you receive into an account that is tied to your mortgage-- effectively reducing the average daily balance of your loan and...

I need to know if you would use this! I'm considering making a toolbar available to the real estate community-- at no charge-- that could be downloaded by you from our website and by all of your clients and your prospects [for free] from YOUR website and would place your franchise logo [or anothe...

What are you aiming for?  What do you want?  I ask this question of our clients (and I ask it of other folks) a lot!  It's amazing how many people are out there wanting something and working toward... er, something... but they're not really sure what that 'something' is... because they've never t...