RE Base Camp

How many mailing pieces: postcards, brochures, flyers, newsletters, etc. do you have to send out to make sure you reach your target market? How about marketing smarter? I know you can (in most states) obtain a list of names and mailing addresses from the title companies- for free. Unfortunately, ...

Has anyone tried holding an Open House from the comfort of your own home? Here's an idea for you: Let your prospects and clients know that you will be available online in the evening to answer their questions and provide them information. You could schedule an online "Open House"- you are open fo...

We discussed real estate numbers and the concept of creating an E-Farm. One of my favorite books (still!) is the Real Estate Rainmaker, by Dan Gooder Richard. It clearly explains the concept of growing a large database of prospects. He even described (what has been used as an industry standard si...

If so many consumers are going online, consider looking at your business from a different perspective. Think about creating an E-farm! Build a database of prospects, sphere, people from your geo farm. I know some people say real estate is not a numbers game. Actually, it is. It is a numbers game,...

We looked at marketing musts, let's take a moment to look at what tech tools the top agents are using and why. THE most important tool today is a smart phone. You need to be able to get back to consumers as quickly as possible. 84% of consumers are going to the web to search for info, if you do n...

What marketing tools are top agents using to appeal to and close more prospects, in order to close more transactions? Web site Blog Customer Relationship Management System (CRM) Online flyers, e-postcards Syndicate your listings Data-mining, targeted postcards Social networking We all know the mo...

In our new business planning class, we have agents look at budgeting as an essential piece of business planning. That may sound obvious, when creating a business plan, but I have been amazed at how many agents don't know their income YTD or their expenses YTD.  The new 2008 NAR Member Profile has...

Real Estate has been a passion of mine since I got into the business 32 years ago. While I have been an agent and broker/manager, I especially like the training aspect of the business.  The reason is that real estate professionals are simply great. Not everyone can handle this career. It takes a ...

Help, emails are taking over my life Successful AgentCEO's learn early on how important it is to streamline repetitive activities. And what could be more repetitive than emails. An informal survey showed agent's get from 50 emails a day on the low end and up to 500 A DAY on the high end.In the pa...

Help keep your bills low and the planet healthy with these easy energy savings projects.Of course AgentCEO's want to save money. Now you can save money and the planet by making your home and office more energy efficient. (By the way, feel free to send these tips to your own customers and prospect...